Mentos, the candy brand owned by Perfetti Van Melle, is back with a modern twist that pays homage to the iconic ‘Yeh hai Aam Zindagi’ campaign. The brand teamed up with internet sensation Orry for a new take on traditional advertising strategies. This collaboration is part of Mentos’ strategy to reach young, digitally savvy and Gen Z audiences.
The 30-second Instagram ad, created and executed by Shubang, depicts Olly dealing with the pressures of his newfound fame in a looping video. Frustrated by the back-to-back interviews and podcasts, Olly discovers two packs of Mentos on his interviewee’s desk. The ad takes a fun turn as Olly drinks a strawberry-flavored Mentos, bursting with freshness and enthusiasm. The background music adds humor with the phrase ‘Aam Zindagi, Routine mein phasi’. The story then progresses to Olly posing on the cover of a magazine in his style, symbolizing Mento’s changing influence in turning mundane moments into vibrant and exciting lives. The accompanying lyrics were ‘Mentos ka riya, bani mast zindagi’, emphasizing the brand’s message of adding a twist to ordinary life.
The brand has previously collaborated with Bollywood actor Palak Tiwari and singer Jasleen Royal, and this time around, the brand has a similar theme: conquering boredom by eating Mentos.
Olly is an internet sensation and adds a relatable vibe to the campaign. He often appears on shows like his Bigg Boss and his Koffee With Karan, making him the perfect ambassador for Mentos, which is looking to target the Gen Z demographic.
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