Recently, Parks Associates released new research examining 5G home internet customers’ happiness with the internet. According to this report, 66% of 5G home internet customers are satisfied with the price and rate the internet as good or fair. In comparison, only 35% of cable TV Internet customers are satisfied with their Internet.
When customers look at the price, they think the price is reasonable considering the quality of service they receive.
“Consumer attitudes towards fiber internet and MNO (mobile network operator) FWA are both very positive, with more consumers confident in fiber than in 5G home internet,” he said. Ta. Kristen Hanich, Research Director, Parks Associates. “Consumers widely perceive these Internet plans to be of higher quality than existing technologies such as cable. A high Net Promoter Score (NPS) among current subscribers means that advertising and marketing In addition to campaigns, we suggest word-of-mouth is creating positive perceptions, which is critical in an era where consumer value perceptions are driving behavior.”
“Incumbent ISPs in previously uncompetitive markets are most at risk from the increased visibility of MNO FWA plans,” Hanich said. “Additional he must prepare to face an increasingly competitive market as FWA capacity comes online.”
Even more damaging to cable TV companies, only 20% of Americans now consider bundles as an important factor when choosing an Internet provider. The days when customers chose their services based on their TV provider are long gone, according to this new research.
This comes as AT&T, T-Mobile, and Verizon added approximately 840,000 5G home internet customers in four years.th With the growth of Cord Cutting 2.0, customers are gradually transitioning away from cable internet to new options in the quarter of 2023.
Follow us on Facebook. X Read more news, tips and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook group for help.
