Influencer Emily Mariko’s “ugly” $120 tote bag sent the internet into a frenzy, but that didn’t stop it from selling out.
Influencers releasing merchandise is nothing new, but one particular TikToker sparked outrage because her “Farmer’s Market Tote” had a price tag on it.
Emily Mariko became popular with her easy salmon and rice bowl recipes and has since gained over 12.7 million followers.
However, it was revealed that the purchase price of the tote bag was $120, and her move to commercialize it has left many fans worried. The bag is currently sold out, despite Mariko’s comment section criticizing the bag for being too expensive for its “uncool” accessories.
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The totes come in “Eucalyptus” and “Strawberry Milk” colors, are advertised as 100% cotton, are made from “soft brushed canvas” and feature “a large interior zippered hanging pocket and an exterior pocket.” is. To store your mobile phone. ”
However, this isn’t enough to justify the hefty price tag on the bag for followers, who are looking for an “objectively really ugly bag” at a time when many are experiencing financial hardship. Mariko criticized him for trying to sell it for $120.
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Viewers compared the bag to ones found at Shein’s and Trader Joe’s, with one person commenting: “Are you mentally okay?” Why does he think someone would pay $120 for a bag worth up to $5?”
“So I buy groceries for $120 or a shopping bag for $120 and I don’t have the money to spend it,” wrote another, calling the price “delusional” given the current economy. Many people said yes. However, despite all the hate towards this bag, the site currently lists it as sold out.
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Confused viewers looking for answers are forcing the people who bought the bag to reveal their true identity. However, one TikToker offered another theory as to how this little popular bag garnered sales. “I’m a small business owner, and seeing ‘sold out’ is part of marketing. ”
