UPFRONT: AI political advertising bill
Updated: February 4, 2024 9:30am CST
With nine months until the November election, Wisconsin lawmakers are targeting artificial intelligence with a bipartisan bill passed by the Congressional Elections Committee last week that would require disclosure of when AI is used in political ads aired in Wisconsin. oblige. . Several cases have already been confirmed across the country. This summer, SuperPac-backed Gov. Ron DeSantis used AI to create audio to make it seem like former President Donald Trump was reading her own social media posts, and held large rallies to make it seem like she was I won. Now she wants to remain neutral. She won’t invite her to another advertising event, Republican National Committee uses her AI to create dystopian images depicting and reacting to President Biden’s re-election move in Wisconsin Did. The new bill would impose a $1,000 fine on her for each violation. Some lawmakers wanted to go further on ads that don’t disclose AI. Republican state Rep. Adam Kneeland is one of the bill’s authors. He has joined us now. Dear Representative, nice to meet you. Welcome to the show. Yes, thank you for coming. Some of the examples we just gave and talked about, is this what we’re talking about when we’re talking about AI in political advertising? Yes, of course. So I think you need to be able to trust what you’re seeing and what you’re hearing. Especially when it comes to elections, when we talk about election integrity, I think it’s really important that people can trust what they see and what they hear. what they heard. That’s why we want to put a simple disclaimer on campaign ads so people know when artificial intelligence is being used. I personally haven’t seen anything. Are you aware of any Wisconsin-specific ads that are run using AI? Or is this more proactive? This is more proactive. So we’re already seeing AI really take off in this social networking space, especially when we’re talking about advertising. As you know, I see a lot of ads on my social networks that I don’t know whether to believe or not. right. I saw someone the other day, and it was Mr. Beast Ad Free Her iPhone. you. Oh, that sounds like something he would do, right? Yeah. But if you do a little research, you’ll find out that it’s actually artificial intelligence. That’s not the real him. And that’s what we want to prevent in our national elections. Spokespeople, or things like deepfakes and people saying things that they didn’t actually say. So we want to be preventive. We really want to lead the way and make sure the people of Wisconsin can trust election commercials. The bill was unanimously passed by the Congressional Elections Committee. Is there enough support for this to pass the full Congress? I think there is. I think it was really important to work on this in a bipartisan manner because this is an issue that affects all of us. As you can see, it’s already happening at the federal level. That will happen in the next election. And we thought. That everyone can support and understand that this is not a Republican issue. This is not a democracy issue. This is an issue that affects everyone. That’s why we wanted him to iron it out in a broad coalition and get bipartisan support so it could get the governor’s signature. What I was trying to say was, then, will this pass the Senate? And does it have the governor’s signature this spring? Yes, that’s our hope. And I think we’re taking steps to ensure that happens. Some lawmakers want, or had hoped, to see fines of just over a thousand dollars. Are you okay. This is part of a committee hearing held last week. And if there’s something really bad like character assassination or misinformation, I can bring it to the prosecutor’s office, and then they’ll do what I want with additional penalties. Probably. Is the goal again to exceed the fine for violation? Yes, that’s a great question. And if we discover during our investigation that there is actually a law in Wisconsin Statute 1205 that protects against false character assassination and misleading campaign advertising. That means there are penalties. So we looked at this specifically from an ethics and campaign violation perspective. However, if something rises to the level, the district attorney can investigate and prosecute. But we wanted to keep those two things separate in this bill and make sure that this focused on the election and ethics elements. Regarding what Representative Rozal talked about, how is this different from other political ads that we see today that don’t use AI? Only general political ads include character assassination and false information. How is it different from advertising, which many people may say is there? D.S. You know, it’s not. The problem is that 1205 is such that it is currently available, but what we want to know is that we can’t find any examples of it being used in the wild. 1205 in terms of assassinating that person or misleading information, but given the use of artificial intelligence in the way that this is happening in our society, we think it’s likely that someday that law will be used. is thinking. So we wanted to make sure that we were protecting it so that it was available, but at the same time. So make sure this is something that is generated with artificial intelligence in terms of there being a disclaimer and something that people know about. Interesting discussion. Representative Nehren, thank you very much for taking your valuable time to share your opinion. Thank you for inviting me. Thank you for drawing attention to this issue. Next up is Judge Lina Taylor, a longtime state senator who was sworn in as a circuit court judge. She is in Congress and there may be support to fill her seat. She’s one-on-one with Jeron Next.
UPFRONT: AI political advertising bill
Updated: February 4, 2024 9:30am CST
Bill would require political ads to disclose when artificial intelligence is used
Bill would require political ads to disclose when artificial intelligence is used
