Patrick Harding, Chief Product Architect at Ping Identity, recently shared his thoughts on Safer Internet Day. He emphasized the dual nature of the Internet, which offers convenience and accessibility, but also presents risks, including cyber-attacks that target individuals and businesses alike to steal personal information. did. In this light, Safer Internet Day is seen as a symbol of vigilance for the Internet community, reminding its vast user base of the need for prudence in sharing, collecting, and storing digital identity data.
Mr. Harding also pointed out that the increased use of artificial intelligence (AI) tools further necessitates enhanced security measures. “The Internet is a double-edged sword. It offers convenience, productivity, accessibility, and global scale, but criminals also use it to launch cyberattacks against individuals and businesses alike. The purpose of Safer Internet Day is to steal personal information for financial gain. It’s a reminder that we need to be careful about how our information is shared, collected and stored,” Harding explains.
Additionally, Safer Internet Day emphasizes the importance of secure authentication methods. As more and more digital communications move online, stronger security measures become essential. Services such as passwordless and multi-factor authentication (MFA) offer a balance between user convenience and increased security. Today’s Ping Identity highlights the value of these more secure yet easy-to-use authentication methods.
Mr. Harding also provided compelling data supporting the use of MFA and passwordless ID. “In fact, 50% of consumers say MFA makes them feel better about the services they use, and 65% would switch to a comparable brand if it offered passwordless.”Internet It has never been easier for businesses to meet consumer demands while making the world a safer place. ” This clearly shows that users want enhanced security measures while considering convenience.
He advocates for a universal approach to internet safety, supported by robust yet user-friendly authentication tools such as MFA and passwordless authentication. These innovative systems not only enhance internet safety, but also appear to be in line with consumer demands. Businesses may need to address these needs to keep up with competitors and take steps toward safer internet practices. Safer Internet Day is therefore not just a wake-up call, but also a call to action for businesses and users.
