India’s 5G smartphone shipments to grow 67% YoY in 2023 led by Samsung: CMR, ET Telecom

NEW DELHI: India’s 5G smartphone shipments will grow 67% year-on-year in calendar year 2023, even as the overall market hits a record, Samsung with 23% share, Vivo (15%) and OnePlus (13%) was at the top of the list. The latest data from CyberMedia Research (CMR) shows a 2% annual decline.

For the full year, Samsung maintained its leadership in the smartphone market with 18% market share, followed by Vivo with 16%, according to the research firm.

However, in Q4 2023, the market will be dominated by Xiaomi with 19% share, Samsung with 18.9% and Vivo with 16%, while Realme and Oppo will top the chart at 4th and 5th place with 12% and 8% share respectively. Concluded. Each.

In the December quarter, the overall mobile market shipments recorded a 29% year-on-year growth, and 5G smartphone shipments increased 122% year-on-year, with a share of 65%.

In the last quarter of 2023, Vivo’s 5G shipments grew 300% YoY, while Realme’s 5G shipments registered a 274% YoY increase.

Xiaomi’s sub-brand Poco saw a 148% year-on-year increase in smartphone shipments.

The research firm said Apple captured a 6% market share in the smartphone market in the fourth quarter of 2023, adding that the iPhone 15 series accounted for more than 50% of total shipments.

Transsion Group brands, including Itel, Infinix and Tecno, recorded a 28% year-on-year increase in shipments (smartphones and feature phones).

“5G and strong premiumization wave continue to underline the growth of the Indian smartphone market. 58% of 5G smartphones will be shipped in the value-for-money segment (INR 7,000 to INR 25,000); This was an increase from 47% in Q4 2022. Moreover, the super-premium smartphone segment above INR 50,000 witnessed an impressive growth of 65% YoY. The 4G feature phone market was largely driven by Jio. We have seen remarkable growth,” said Shipra Sinha, Industry Intelligence Group Analyst at Cybermedia Research.

According to CMR, Jio captured 38% market share in the feature phone market in Q4 2023. This is mainly due to the Jio Bharat V2 model which captured 33% market share.

CMR predicts the Indian smartphone market to grow by 7-8% in 2024 due to strong demand for 5G smartphones. 5G smartphone shipments are expected to surge more than 40% year-on-year, and 4G feature phones are expected to grow more than 10% in 2024.

“Over 300% year-on-year growth in 5G smartphone shipments in the Rs 10,000-13,000 price range reflects the increasing democratization of 5G in the lower price range. The trend is expected to accelerate. Furthermore, the arrival of Gen AI smartphones and the growing popularity of foldable devices in the premium segment will reshape the industry landscape, increasing competition and expanding market opportunities.” said Menka Kumari, Industry Intelligence Group Analyst at CMR.