INVIDI Technologies, a global leader in advanced TV advertising solutions, has partnered with Tata Play, India’s leading content distribution and pay TV platform, to bring targeted advertising to linear TV channels.
“Addressable advertising is transformational for advertisers. This technology will not only increase advertising effectiveness, but it will also create opportunities for small regional brands to reach national television audiences.”
The partnership will leverage INVIDI’s innovative addressable advertising technology and enable Tata Play to deliver personalized ads to over 20 million connections across Tata Play’s footprint. This marks a significant milestone in the evolution of TV advertising in India.
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Addressable advertising opens the door to new realms of opportunity in India, allowing advertisers to serve ads tailored to specific geographies and audience demographics, allowing households to tailor their ads to their interests. This will ensure that you receive the right content. This not only maximizes the effectiveness of your advertising campaigns but also increases the value of your Tata Play advertising inventory.
“Addressable advertising is transformative for advertisers. This technology will not only increase advertising effectiveness, but also create opportunities for smaller regional brands to reach national television audiences.” Tata said Harit Nagpal, Managing Director and Chief Executive Officer of Play.
“INVIDI Technologies is proud to partner with Tata Play to bring cutting-edge addressable advertising solutions to the Indian television industry. represents a major step towards a future of relevance. Through personalized and targeted content delivery, we aim to redefine the relationship between viewers and advertising, creating more engaging and meaningful experiences. Our advanced technology is poised to raise the bar for TV advertising in India and we are thrilled to be at the forefront of this transformation journey with Tata Play.” and Prasad Sanagavarapu, Managing Director, EMEA.
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The partnership between INVIDI and Tata Play represents a major step forward in the evolution of TV advertising in India. By adopting addressable advertising, the industry is not only adopting innovative technology, but also putting the audience at the center of the advertising experience.
The launch of addressable advertising solutions by INVIDI and Tata Play is set to reshape the television advertising landscape in India. This move is in line with the global trend towards more targeted and data-driven advertising, pushing India to the forefront of industry innovation.
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