Artificial intelligence has opened the door to entirely new experiences for fans and spectators who decide to participate in the rapidly changing world of sports betting.
Gone are the days when those interested in betting had to go to a Las Vegas casino or frantically search for a local bookmaker. As more states legalize sports betting across the United States, the way sports are consumed is likely to change dramatically.
Americans bet more than $23 billion on Super Bowl III, featuring the Kansas City Chiefs and San Francisco 49ers, according to data from the American Gaming Association. Quite a few of those bets also involved singer Taylor Swift. Some bets focused on coin flips and the length of the national anthem.
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People place bets on Derby Day, May 6, 2023, at Churchill Downs in Louisville, Kentucky. (Albert Cesare-USA Today Sports)
Super Bowl prop bets are always popular, but millions of sports fans handicap various sporting events throughout the year. Leans.AI, a technology company focused on sports handicap betting, is at the forefront of leveraging AI to turn the normally unpredictable into something more reliable.
Leans.AI has created a “genius” platform called Remi to quickly and accurately analyze data from the nation’s most popular professional sports leagues, including the NFL, NBA, NHL, and MLB.
What is artificial intelligence (AI)?
Remi can also excel in college football and basketball competitions. According to the company’s official website, the AI-assisted computer picks use specific winning probabilities to “find several games each day that are heavily skewed to one side of the line or spread.”
Remi then aggregates the point spread for a particular sporting event.
“So what it does is it analyzes the data of every single game and its thousands of data points… and calculates all of those numbers into a single probability of winning for that game, and then It can be converted into a probability of cover based on the following conditions: What is the betting line at that point? “We generate accurate probabilities based on that,” Leans.AI’s Steve Westfeld told FOX News Digital.
Leans.AI provides accurate data to subscribers and they are free to use that information.
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Fans can enjoy the game on the go. Add to that the rising costs associated with supporting a team, and people’s desire to attend in-person games has somewhat waned. Now, more than ever, fans want something that makes them feel like they’re participating in events and situations that are tailored to them. Sports betting is no different, but AI-driven technology is starting to close the gap by creating experiences that can feel highly personalized.
A more personalized experience also tends to create an emotional connection to the game, which bettors often engage in when making decisions. Being too emotional or too attached to a particular team or match can affect your choices when betting on sports. However, Remi is data-driven and unbiased, which creates a more ideal environment for finding accurate probabilities.
“We are trying to predict true game analysis. So our algorithm is not looking at where the money is going or not going in the game…other emotional bettors. They don’t see what the handicapper is doing…they don’t see the other emotional and biased behavior that the handicapper is doing. He has rigorously looked at the data, and through AI and algorithms, he has essentially been able to remove human bias and emotion from the equation completely. By doing so, you can create fairly accurate probabilities of how the game will trend. . ”
A customer places a sports bet on September 6, 2022 at Ocean Casino Resort in Atlantic City, New Jersey. (AP Photo/Wayne Parry)
With access to TV bundles, streaming, and 4K TV technology, the average fan can now watch their favorite teams and players from the comfort of their home, even if they don’t live in a particular team’s home market.
Machine learning algorithms can also be leveraged to enable various sportsbooks to analyze the patterns and interests of specific bettors and display personalized recommendations. As a result, users are provided with a variety of new tools that would not be available without this technology.
“AI enables an increasingly personal experience for sports bettors, based on the types of quests users tend to accept and complete,” said Dan Talen, founder of sports betting platform Scrimmage. “We will be able to customize quests for users,” he said in the boardroom.
“This is powerful for the operators we are integrating with and will help our users customize their betting experience to suit them.”
So-called microbetting has been rapidly increasing in recent years. This allows participants to bet on a narrow range of outcomes, such as whether the next play will be a run or pass, how many yards will be gained, or whether the drive will result in a punt, touchdown, turnover, or other . .
Matt Prevost, BetMGM’s chief revenue officer, said microbetting is “necessary to compete in this space.” His 40% to 65% of all bets his company makes on soccer are made after kickoff.
Artificial intelligence is being used to enhance the personalization of popular sports betting apps and tailor the experience to the user’s preferences. (St. Petersburg)
Johnny Abello, director of racing and sports at DraftKings, said his company will focus more on offering microbetting this fall.
“There’s going to be more markets to bet on the next play, who’s going to carry the ball, how many yards the ball will gain,” he said. “It turns out they’re as popular as who wins the game or total points scored.”
When enjoyed in moderation and with spending limits in place, sports betting gambling can be a fun and exciting way to enjoy the game. However, it is important that players are aware of the importance of responsible gambling.
Bill Miller, president and CEO of the American Gaming Association, said responsible gamblers do not rely on gambling as a source of income.
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“When we get closer to the Super Bowl or March Madness or any other sporting event and people are thinking about making the game a little more fun or a little more interesting, one thing is, it’s supposed to be fun. I mean, no one should believe anything they say. I’m going to make a living or do a side job betting on sporting events,” Miller told Fox News Digital last February.
Gamblers should also have a specific budget in mind.
“And secondly, set a budget and stick to that budget,” he advised.
The Associated Press contributed to this report.
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