According to a report by Counterpoint, the Indian smartphone market witnessed a staggering 25% year-on-year growth in the last quarter of 2023. Remarkably, Xiaomi secured his 18% share and emerged as the market leader, securing its position since the third quarter of 2022. Vivo retained his second place, while Samsung slipped to third place after leading the market for his fourth consecutive year. one quarter. The top 5 was occupied by Realme and Oppo.
The rapid growth of this market was driven by the proliferation of 5G smartphones, which accounted for 61% of the total market share. Notably, his 5G mobile phone, priced between Rs 20 million, contributed significantly. 10,000 and 15,000 units, accounting for 24% of the total smartphone shipments. Additionally, the premium smartphone segment also witnessed notable growth, growing by a whopping 51%. Apple dominated this segment with 17% market share. This is mainly due to the successful launch of the iPhone 15 series.
Although Apple failed to secure a spot in the top five smartphone shipments, it achieved the milestone of surpassing 10 million units in sales for the first time in a calendar year. The results highlight Apple’s strong performance in the premium segment and reflect the growing preference for high-end smartphones among Indian consumers.
Despite significant growth in Q4, overall smartphone shipments in India remained flat at 152 million units in 2023. Counterpoint attributes this stagnation to the macroeconomic turmoil that led to lower demand and a build-up of inventories in the first half of this year. However, a turnaround occurred in the second half of the year due to the adoption of his 5G technology and better-than-expected festival sales.
For the full year, Samsung secured the top spot with an 18% market share, marking the first time since 2017 that the South Korean tech giant has topped the calendar year. Vivo followed closely with 17% share, while Xiaomi, Realme, and Oppo secured subsequent positions with 16.5%, 12%, and 10.5% market share, respectively.
In conclusion, the Indian smartphone market witnessed exceptional growth in 2023 due to the increasing popularity of 5G-enabled devices. This advancement, coupled with Apple’s victory in the premium segment, demonstrates the evolution of Indian consumer preferences and sets the stage for a dynamic and competitive market in the future.
FAQ:
Q1: Who has emerged as the leader in the Indian smartphone market in the last quarter of 2023?
A1: Xiaomi gained 18% market share and emerged as the leader.
Q2: Which company fell to third place in the market after being number one for four consecutive quarters?
A2: Samsung has fallen to 3rd place.
Q3: What is the driving force behind the market surge?
A3: The spread of 5G smartphones.
Q4: What percentage of the total market does 5G smartphones represent?
A4: 5G smartphones account for 61% of the total market.
Q5: What is the contribution of affordable 5G phones (priced between Rs 10,000 and Rs 15,000) to the total smartphone shipments?
A5: Affordable 5G mobile phones accounted for 24% of total smartphone shipments.
Q6: Which company dominated the premium smartphone segment?
A6: Apple has dominated the premium smartphone segment.
Q7: How many units did Apple exceed in sales for the first time in a calendar year?
A7: Apple’s sales exceeded 10 million units for the first time.
Q8: What are the factors behind the stagnation in smartphone shipments in the first half of 2023?
A8: The stagnation can be attributed to macroeconomic turmoil that has led to a drop in demand and a buildup of inventories.
Q9: Which company secured the top position in the Indian smartphone market for the entire year 2023?
A9: Samsung secured the top spot with 18% market share.
Q10: What does the growth of the Indian smartphone market reflect in 2023?
A10: This growth reflects the evolution of Indian consumer preferences and sets the stage for a dynamic and competitive market in the future.
Important terms and terminology:
– 5G smartphone: A smartphone that supports the fifth generation of wireless technology. It provides faster download and upload speeds, improved connectivity, and enables new applications and technologies.
– Market share: The portion of the total market that is controlled by a particular company or brand.
– Premium segment: the high-end or luxury segment of the market. Higher prices are usually associated with more advanced features.
– Inventory accumulation: The accumulation of unsold goods in a company’s inventory due to decreased demand or other factors.
Recommended related links:
– Study of counterpoint
– Xiaomi
– Samsung
– The real me
– Oppo
– apple
