Ho Chi Minh City (HCMC), which has a vibrant social media environment, has embarked on a transformation journey by introducing ‘Social Beat’. AI software Created to analyze and understand massive amounts of social media data. Developed by the city’s Ministry of Information and Communications, this pioneering technology leverages AI and machine learning to revolutionize the way organizations manage public opinion, monitor trends, and counter misinformation. The purpose is
revolutionize public opinion management
With more than 10 million residents’ active digital activities and the presence of 22 million social media accounts across 350 platforms, Ho Chi Minh City faces significant challenges in managing online content and sentiment. “Social Beat” emerges as a cutting-edge solution that enables efficient collection and evaluation of public opinion data. This not only helps in policy making but also ensures a more streamlined approach to save time, human resources and investment. The software’s ability to classify sentiment as positive, neutral, or negative provides a nuanced understanding of a city’s digital heartbeat.
Successful pilot and city-wide implementation
During a test run during the Tet holiday from February 8th to 14th, “Social Beat” analyzed content related to the city and found that 65% of the information was positive, 25% was neutral, and 10% was negative. By clarifying certain things, we demonstrated its effectiveness. This data helped the city make informed adjustments and highlighted the software’s potential in real-time public opinion tracking. The software is now available city-wide, with departments and municipalities having separate access accounts, an important step toward integrating AI into governance and government.
Impact and future prospects
The introduction of “social beat” in Ho Chi Minh City signifies a broader trend towards the implementation of AI in the monitoring and management of public opinion. This move not only demonstrates the city’s commitment to innovation, but also raises important discussions about the ethical use of AI in government. As cities around the world seek to navigate the complexities of digital governance, the successful implementation of “social beats” provides valuable insight into the potential of AI to enhance public service delivery and policy development.
When considering the meaning of “social beat,” it is important to consider the balance between technological advances and ethical considerations. The software’s ability to identify and monitor potentially harmful information online highlights the importance of responsible AI use. By fostering a transparent and constructive dialogue on the role of AI in society, Ho Chi Minh City is setting a precedent for other cities to follow, and how technology and human insight can combine to become more responsive and informed. We promise a future that creates governance based on
