Hapana has become one of the fastest growing software providers in the fitness industry, partnering with brands such as F45, BFT, and Gold’s Gym.
Few gym and fitness studio software providers dig deeper than anyone else to find the industry’s most important statistics, lifting their clients to the heights that Hapana does.
The software provider has become one of the fastest growing suppliers in the health and wellness community, doubling in size since moving its operations from Sydney to the US in 2018. Hapana’s comprehensive approach to analytics is at the heart of its success.
Operators such as F45 Training, Body Fit Training (BFT), Gold’s Gym, UFC Gym, KX Pilates, and Strong Pilates are just a few of Hapana’s many customers.
Data is king… if you know how to use it
Hapana’s strength as a supplier lies in its versatility. Many fitness brands look to Hapana to guide them to different pools of data based on their specific goals, and Hapana can point them all in the right direction at once.
At the heart of Hapana’s approach is the human touch, which begins during onboarding.
“Big brands are looking at extracting data and organizing it into their own financial reporting packs and trend packs,” said Jaron Eisen, founder and CEO of Hapana. “Small brands would rather have everything there. And they are happy to like different things that resonate with their business. All of our accounts are We go through onboarding. We go through a process to help them identify which reports are important to them.”
But that’s not the only expense. Hapana presents different data points to different customers depending on what is important to a particular business.
“Every business is different,” Eisen said. “Everyone is looking for a similar set of raw data, but everyone is looking at a different set of data, so customizing those dashboards is going to be paramount.”
“You may have a package-based business, a membership-based business, or both,” Eisen added. “Some brands even have different definitions of ‘active member.’ Active members are classified as people who are active and paying. People who are free members are not included in that number. This will increase the numbers, but not the yield. The data we are looking at is: Really It doesn’t necessarily just inflate numbers, it helps grow and maintain revenue. However, you can add it if you want to include it. That’s the difference. We offer a high degree of customization when reviewing data. ”
Continuing to meet operator demands
The Hapana team also pays close attention to what’s trending when it comes to data collection. These days, gyms and fitness studios are looking for a more in-depth approach to retention and engagement, so Hapana definitely has them covered.
“Yield is a big focus for many of our brands,” Eisen said. “If there were 5 new members who joined this week and 2 who left, and the 5 who joined were paid $20 per month and the members who left were paid $50 per month, even if we were to acquire online memberships, these would be a major focus. It was a field.”
Hapana also identified numbers on how gyms are developing and growing popular communities among operators. The platform responded by making available a variety of community-oriented statistics. Some include the ability to measure the impact of social events, group event participation, in-app referrals, and group bookings.
The same goes for digital engagement. Hapana has noticed an increase in demand for statistical analysis, another of his subjects. The platform’s analytics are starting to help clients decide how heavily to invest in that element of their business.
“A lot of brands that went online in the wake of the pandemic, some of them pulled back from that strategy after looking at the data on who was actually engaging with this digital content,” Eisen said. “Other brands have shifted and are now using it as an extension of their brand rather than a direct way to increase ancillary revenue streams.”
Complete data transparency
Hapana also sets itself apart from other software providers by its openness in sharing data with clients. Operators can be misled by other gym management solutions that may neglect to provide a complete picture to their customers.
“Our goal is to contractually ensure that brands own their data,” Eisen said. “A lot of our other competitors basically have the fact that they own the data buried deep in their contracts. We don’t want that data to be held to ransom. That’s the way we do it. No. You should be able to get all the information you need through these reports.”
Hapana also simplifies brands’ work with standard, one-size-fits-all pricing.
“Many brands have different tiers of subscription pricing depending on the reports they need. We just have one price point that gives you access to everything,” Eisen said. Masu. “We want brands to have everything they need inside.”
