This price mimics OpenAI’s $20/month “GPT Plus” subscription, as well as plans offered by startup AI search company Perplexity. Perplexity also charges $20 a month for the most capable version of its app, which it hopes will become a competitor to Google. search. Gemini replaces Google’s previous name, his AI assistant “Bard”.
Tech companies are racing to improve the capabilities of their AI assistants and envision a world where chatbots help people with most online tasks. “This is a very important first step towards building a true AI assistant,” said Sissy Xiao, vice president and general manager of Google Assistant and Gemini.
Companies are rushing to sell AI chatbot technology to consumers, even though big questions remain, including whether it violates copyright laws, harms democracy, or facilitates fraud. I’m here. Companies are scrambling to secure their position in the market, hoping that if AI continues to become a bigger part of how people use the internet and technology, they can reap huge benefits by getting in early. It has become. Many of the products that companies release are not ready for prime time. For example, all chatbots are still fabricating false information, and no one has solved this problem yet.
These challenges haven’t stopped companies from moving forward. Google, whose researchers devised many of the scientific advances underlying the current suite of AI products, has a lot to do with OpenAI, its business partner Microsoft, and even small businesses in turning AI into something salable. They are struggling to catch up with larger startups. When it first announced Gemini in December 2023, the company did not reveal that the demo video was actually heavily edited to make the AI appear more competent than it actually was.
Investors have criticized Google for apparently losing the lead it once held in the AI field. Thursday’s announcement shows that Google is starting to think about new AI business models.
In the past, the company incorporated AI into its products behind the scenes, but since the explosion of interest in chatbots, the company has begun to push AI technology more to the forefront.
By creating a dedicated Gemini app for Android smartphones, the company has built on its vast track record in mobile phones (far more people around the world own an Android smartphone than one running Apple’s iOS). to bring their AI tools to more people.
“You can expect these new features to be part of how we introduce these products to consumers,” said Google spokesperson Chris Pappas.
Apple has said it is working to improve its AI capabilities, but investors and analysts question whether the company is progressing fast enough to catch up with Microsoft, OpenAI and Google. Apple’s Siri assistant has improved steadily over the years, but it still doesn’t have the power of modern “large language models,” the technology behind ChatGPT and Gemini.