The new ad campaign is the latest example of brands positioning AI as a tool to maximize human creativity.
Since the launch of ChatGPT in late 2022, which brought generative AI to the forefront of the world of popular culture and marketing, many advertising campaigns have integrated the technology to capitalize on its cultural cachet. (Remember when Under Armor released an ad with a script completely generated by ChatGPT?)
As AI becomes more commonplace, more brands are promoting their AI-powered products. Rather than relying on the wow factor of generative AI, which has perhaps lost some of its power, some of these ad campaigns have instead chosen to highlight AI’s power to enhance human performance and creativity. There are also things.
Web domain registry company GoDaddy’s new ad campaign is one example. The ad shows various entrepreneurs leveraging the company’s AI platform, His Airo (launched today alongside the campaign), to power their business ventures. The underlying message is: “Sure, you’re already great at what you do, but AI could make you even better.”
One 30-second spot shows a woman sitting at a desk with Airo open on her laptop screen. When asked, “Tell me about your idea,” she answered, “Nocturnal animal candles.” The platform then suggests the domain name “Night-Dwellers.com” along with various logos and a product description of an owl-shaped candle.
In addition to the new TV spots (four in total have been created), GoDaddy is also launching a social media campaign showcasing real entrepreneurial customer stories. There will also be a teaser for Airo that will be released on Instagram and Facebook on Leap Day. (February 29); These are based on the idea that this year he will be given 24 extra hours to help the entrepreneur work towards his goals.
The new GoDaddy ad closely mirrors Microsoft’s commercial from Super Bowl LVIII, which promoted Copilot, the AI-powered personal assistant that is being rolled out across Microsoft’s suite of Office platforms. Similar to the new GoDaddy campaign, the Microsoft Super Bowl LVIII spot depicts people leveraging AI to work smarter and faster.
Another recent ad by German software company SAP gently pokes fun at ads that use AI-generated art to grab viewers’ attention, while offering many clever and practical ways AI can boost productivity in the workplace. Emphasizes the method.
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