G2, the world’s largest and most trusted software marketplace, powers solutions for sales teams to increase win rates, deal size, win rates, and sales velocity.
In addition to providing G2’s existing content, reviews, and buyer intent data, the company is also rolling out several integrations with leading sales technology providers as part of its G2 for Sales initiative, helping teams improve their workflows. We help you improve efficiency and generate revenue faster.
“G2 has long been recognized as an effective tool for B2B marketing strategies, but our solution can and should be a secret weapon for sales teams as well,” said G2’s Chief Revenue Officer. said Eric Gilpin. “With our unparalleled depth and breadth of insight into the world of software and services, we are uniquely positioned to connect software sales professionals with the market’s active buyers, ensuring they are the most likely and most qualified prospects. We help you discover your customers and engage with them when it matters.” With his G2 data and solutions that move at the pace of today’s sales cycles, sales teams can leverage the potential of their technology stack and never send blind or cold emails again. ”
G2 for Sales gives your sales team a competitive edge
G2’s verified and authentic customer feedback provides sales teams with a third-party, verified source of information to satisfy their prospect and customer base, increasing credibility, aiding the buyer research process, and expediting the sales cycle. To do. Additionally, G2 customers can gather insights from the voice of the customer, package them into sales assets, and use them without the need for marketing or design resources. Thousands of his B2B software companies, including Gong, have realized improved business outcomes by using G2 solutions.
“We know that 77% of sales reps’ time is spent on non-revenue-generating activities. As a sales leader, this is a staggering loss of productivity,” says Gong’s Vice President of Sales, EMEA said Lesley Ronaldson. “While the current economic environment has exacerbated this challenge, we have an opportunity to leverage data, AI and apps purpose-built for revenue teams to improve productivity and drive growth. Gong Revenue Intelligence Platform helps revenue teams improve productivity, predictability, and growth with the industry’s largest dataset of customer interactions. We leverage G2’s intent data into our platform. We are proud to introduce this technology to provide sellers with another powerful signal to execute trades.”
Considering that only 5% of a company’s ideal customer base is in the market at any given time, it’s important to know who that 5% is and engage them at the right time in the buying process. It is important to approach This is where G2 buyer intent data comes in, revealing account intelligence that matters to your team, including research, engagement, and purchasing patterns taking place in G2’s software marketplace.
Combining competitive insights with research activities that indicate buyer purchase intent, sellers can thoroughly customize the sales process to match buyer needs and expectations. 90 million buyers visit G2 annually to research the software they need for their business in over 2,100 different categories, from CRM and video editing to cloud data security and desk reservation software. , there’s a good chance that your software vendor’s customers and prospects are searching on G2.
G2 also offers G2 Stack (additional technical data) with the Buyer Intent package. This enhancement reveals a prospect’s technology stack and allows vendors to offer solutions that complement the prospect’s existing tools and resources. For a limited time, G2 is offering G2 Stack for free with the purchase of a new Buyer Intent package for the entire term.
Integrate G2 Buyer Intent with leading sales tech tools
G2’s latest Buyer Intent integration also works with leading sales technology providers. With partnerships designed to improve sales workflow efficiency and drive revenue faster, G2 delivers:
- Introducing integration with Gonggives sales teams a more comprehensive view of target account activity during active trading cycles. Personalize account-based outreach to accelerate your pipeline and help you act on the most likely deals.
- Expanding our partnership with Salesloft Create AI-powered sales workflows that translate buyer intent signals into next-best actions to drive revenue and free sellers to focus on deepening relationships.
- We have launched a limited trial offer for ZoomInfo’s B2B contact data For G2 Buyer Intent users, we provide recommended contacts and contact data for individuals with relevant roles in the G2 Buyer Intent account. This unlocks ZoomInfo’s limited access to his B2B database, allowing users to leverage intelligence to personalize sales engagements.
Make your entire sales organization work smarter
All customer-facing roles can benefit from G2, including leaders, managers, BDRs, AEs, RMs, and customer success.
- Leadership: Predict and capture data for sales operations. Combine accounts in the mid-to-late buying stages of G2 with sales pipeline and opportunity data to identify accounts most likely to close. Build efficient qualified pipelines and predict revenue using the right data through G2’s partnerships with Salesforce and Snowflake. We measure his G2’s influence on deals by measuring the number of new deals that indicate intent for G2 after the sale and before closing.
- Manager: Keeps team on track for most relevant transactions. Use intent data from G2 to help you establish a more focused go-to-market (GTM) strategy and reliably predict which leads are most likely to convert. View the team’s pipeline and how open opportunities and active deals are interacting with his G2 through G2’s partnership with Gong and Salesloft.
- BDR: Scope and prioritize your accounts. Identify your most qualified prospects who are active in research mode, when they’re actually in the market, and where they are in the buyer’s journey. Find the right contacts to reach in these accounts through integrations with 6sense, Cognism, LinkedIn Sales Navigator, and ZoomInfo.
- AE: Prioritize which prospects to pursue. Use intelligence from G2 to effectively prioritize your efforts and personalize your messages to your users’ interests. Ensure you focus on the highest propensity mid-funnel prospects based on real-time buying behavior.
- RM: Identify upsell and cross-sell opportunities. See when G2 is considering new solutions, including solutions sold by active customer accounts. Find opportunities to multi-thread into new stakeholder departments and use authentic customer reviews to demonstrate the value you offer, increase credibility and increase buyer trust.
- Customer success: Increase retention and reduce churn risk. Customer needs are constantly evolving. Gather their feedback, maintain their business, and grow with them. Elevate their voice and use data to stay informed about purchasing patterns across your organization, including when they’re considering product alternatives.
Learn more about G2 for Sales and schedule a demo to learn how G2 can help your team avoid attrition, find high-converting leads, and increase sales efficiency.
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