BVA BDRC launches synthetic data tool Pixel.AI
March 22, 2024
Insights analytics group BVA BDRC has launched a synthetic data product, Pixel.AI, that it says will accurately predict responses from limited segments by training on existing, representative data.
The company partnered with Fairgen, a startup founded by two students at Imperial College London and aiming to “reshape the future of market research and insights through generative AI”, over an eight-month period. We have been working on the development of new products. Professor Emmanuel Candes, director of Stanford University’s Department of Data Science and Statistics and scientific advisor to Fairgen, oversaw the development to strengthen the company’s commitment to quality standards.
Emily Bouts (pictured), chief innovation officer at BVA Family, the parent company of BVA BDRC, said the new tools “perfectly encapsulate our commitment to providing more accurate and relevant insights to our customers.” ” BVA Family CEO Philippe Carillon commented: “Innovation is deeply embedded in the Group’s DNA, and our teams are continually working to push the boundaries of insight, data and analytics for our clients. This spirit of innovation is deeply embedded in the technology and Demonstrated both by our data science expertise and strategic partnerships with startups like Fairgen, known for excellence in generative AI.
Websites: www.bva-bdrc.com and www.fairgen.ai.
