According to PYMNTS Intelligence, properly protecting consumer data may be the key to maintaining the loyalty of an e-commerce seller’s most loyal customers.
Look at the numbers
PYMNTS Intelligence”2023 World Digital Shopping Index: US EditionBased on a survey of more than 13,000 consumers and 3,000 merchants in Brazil, India, Mexico, the United Arab Emirates, the United Kingdom, and the United States, we find out where and how consumers shop. We looked at the factors that influence whether you make a payment.
The results revealed that digital enthusiasts, or people who crave digital shopping capabilities, are most likely to prioritize data protection as a top concern when shopping online.
Overall, the study found that 40% of U.S. consumers rank this concern as either most important or “very or very important.”
The fact that digital enthusiasts, who are more likely to use digital shopping features, also prioritize data protection, indicates a growing awareness among this group of the risks associated with online transactions and the importance of protecting personal information. Suggests. The findings highlight the need for companies to prioritize robust data protection measures to meet the needs and concerns of this group.
dig deeper
Consumers consider data security important throughout their digital routines. PYMNTS Intelligence Report “Payments and Credential Vault: Measuring Consumer Interest” from a survey of more than 2,000 U.S. consumers found that 77% said strong data security is a key factor influencing their willingness to use payment and credential vaulting. I found out that Additionally, 58% of consumers said they are at least somewhat likely to switch to a merchant that links their services to a payment and credential vault.
These findings highlight the role of data security in maintaining the loyalty of e-commerce sellers’ most loyal customers. Additionally, the broader trend for consumers to value data security across their digital lives highlights the need for businesses to invest in secure payments and credential vaulting to retain and attract customers.
