RIYADH, SAUDI ARABIA – In an ambitious move to develop new revenue streams in the 5G technology era, Zain KSA has partnered with Elisa through a memorandum of understanding (MoU) focused on harnessing the power of generative AI (Gen AI). We have partnered with Polystar. His revolutionary 5G monetization strategy. This strategic partnership aims to leverage Elisa Polystar’s innovative OSIX and KALIX platforms in synergy with Zain KSA’s extensive 5G network and rich data resources, redefining the digital services landscape. is.
The collaboration between Zain KSA and Elisa Polystar is set against the backdrop of the pressing need for mobile network operators to find new approaches to monetize 5G capabilities. By integrating Gen AI technology, this partnership is poised to open up new upsell and cross-sell avenues, directly leading to enhanced revenue opportunities for Zain KSA and enriched service experience for subscribers.
Central to this effort is the use of Elisa Polystar’s customer assurance suite, including the OSIX and KALIX platforms, powered by Gen AI’s intelligent applications. This approach enables seamless exploration of subscriber data, revealing valuable insights into user behavior and preferences without requiring technical expertise in data analysis. Its purpose is to provide Zain KSA’s marketing and sales teams with actionable intelligence to facilitate targeted campaigns and personalized offers tailored to the needs of individual subscribers.
A highlight of the collaboration is the development of an AI-based network assistant that leverages the latest Gen AI and large language model (LLM) technology. This digital assistant promises an innovative experience, allowing her Zain KSA personnel from various departments to manipulate complex network data through simple natural language queries. The result is democratized data access, enabling rapid insight generation and identification of untapped marketing opportunities.
The MoU introduces a series of innovations, including identifying new key performance indicators (KPIs) for 5G monetization, enhancing 4G to 5G subscriber conversion, and leveraging semantic search capabilities for campaign targeting. Get ready to explore. By gaining a deeper understanding of its subscribers’ consumption patterns, Zain KSA aims to create bespoke offers that not only meet but exceed customer expectations, driving increased satisfaction and revenue. .
This partnership highlights Zane KSA and Elisa Pollister’s shared commitment to advancing the telecommunications industry through innovation and customer-centric solutions. By fusing Zain KSA’s robust 5G infrastructure with Elisa Polystar’s state-of-the-art Gen AI capabilities, this collaboration will deliver digital services that align with the dynamic needs of today’s subscribers and the strategic goals of Zain KSA’s vision. This will pave the way to a new era. Demonstrate global leadership in communications services.
