Fast food burger chain Wendy’s recently announced the introduction of a new AI-powered dynamic menu board. One feature of the new technology is that it allows Wendy’s to set prices based on factors such as time of day and weather. Some news sources interpreted this to mean Wendy’s would raise prices for lunch and dinner.
I’m a frugal person: 7 things I’ll never waste money on
Search: How to get $340 in cash back a year on gas and things you already buy.
According to a report from CBSNews, “as early as 2025, we will be testing a number of features that we believe will deliver significant value and improve the customer and crew experience, including AI-powered menu changes and suggested sales based on factors such as weather.” I plan on doing so.” , based on an email from a Wendy’s spokesperson.
This model is not new, but it is unusual in the fast food industry. Airlines have been using dynamic pricing for decades. Similarly, ride-hailing company Uber uses surge pricing to increase fares during times of high demand, such as during rush hours.
However, Wendy’s assured a CBS News reporter via email that it has no intention of raising prices in response to demand. “We have no plans to do so and do not intend to increase prices during our busiest customer times,” a spokesperson said in an email. Rather, Wendy’s said, “These menu boards give us more flexibility in how we display our featured items.”
A spokesperson said the move will allow Wendy’s to offer value during slower times of the day. Perhaps you might suggest a Frosty as a midnight snack on a hot summer night and offer a discount on your purchase.
It remains to be seen whether the chain will keep its word after spending $20 million to roll out AI-enabled menu boards.
For consumers, understanding how dynamic pricing works can help them save money by shopping during off-peak hours. Just as you can take advantage of cheaper flights by adjusting the timing of your purchases, you may be able to use the Wendy’s app to find the best deals at different times of the day. yeah.
AI-enabled menu boards could also offer suggestive selling to push out popular items. It’s the 21stcent It’s the same century equivalent of a cashier asking, “Would you like some fries with that?”
To save money, keep your order and budget in mind before you approach the counter or drive-thru, and avoid being tempted by the cool chocolatey goodness of a Frosty with your burger.
GOBankingRates Details
This article originally appeared on GOBankingRates.com: Wendy’s Going With AI and Surge Pricing? How Does This Really Save You Money?
