6G, the technical standard for sixth generation wireless communication technology, is already ready. Such technology is absolutely necessary as new technologies are already starting to converge. There’s no doubt that the AI frenzy is happening, but smart investors know the real opportunity lies in the convergence of select emerging technologies. Technologies at the intersection of AI, blockchain, spatial computing/volume metrics, etc. require large amounts of data, which in turn requires vast amounts of processing power.
6G provides the foundation for achieving such capabilities. The impact of this emerging development on business and culture was recently discussed at his 6G World’s “Life Beyond 5G” virtual summit held within 6G World’s own metaverse. Panels included a variety of topics related to work, relationships, and entertainment. But two of the most compelling are the future of hip-hop celebrating its 50th anniversary and the future of work, and there are a number of key takeaways from this event that investors should know.
First, for those looking at investment opportunities at the intersection of emerging technology and entertainment, it is important to have a deep understanding of the cultural context in which the technology is being adopted. According to PwC, the US entertainment and media industry is expected to reach $75.5 billion by 2027. Much of this will be driven by the expansion of emerging technologies coupled with action and use through youth culture. Youth culture is primarily driven by hip-hop culture, which is essentially innovation. It’s rare to learn from the creators of this field itself, but 6G partnered with Tech With Soul to bring together respected recording artists in this field to discuss current and future challenges and opportunities in this field. .
Iconic digital underground legends Ras Kass and Money B discuss embracing emerging technology platforms on the “Future of Hip Hop” panel hosted by Tech With Soul’s Mike Jones explained that reliability is essential. In fact, Money B said that his one-off works with hip-hop luminaries are of little or no interest to creators in this field. Only technology companies with a true business strategy for building collaborative and successful partnerships with that culture will be able to capture greater market share.
Investors should scrutinize a company’s level of cultural insight and relationships within its field, as credibility increases market share. Russ Kass echoed Money B’s sentiments, adding that platforms that overlook all talent will suffer because innovation is about more than just being at the top of the recording charts. Ras Kass also expressed concern about creative talent being lost to investment capital and warned that a balance is needed to ensure fair business practices. In fact, the news announcement of Dream Tracks/YouTube Shorts is somewhat indicative of this current reality, and tracing the convergence of his two industries moving at lightning speed: emerging technology and youth culture, is something that only time will tell. It will become more and more important as time goes on.
An additional panel discussion on ‘The Future of Work’ presented very interesting possibilities for new business opportunities. Applications that allow thought leaders to create digital twins that can provide insights and instructions while humans sleep are already being experimented with as viable revenue models, and platforms offering such capabilities could be interesting investments. there is. In fact, we will experience a major paradigm shift as we expand, replace, and reimagine work as we think of it today.
In fact, just a few days ago, a new tool was developed that could even replace venture capitalists. Tools that enrich and extend work-related processes, especially in the knowledge capital sector, will be an important area for investors. But one of the most interesting predictions from the panel concerned leadership in the workplace. The idea that those in organizations who know best how to leverage AI will learn in new ways and gain new levels of autonomy challenges traditional hierarchies in the workplace. It will gradually collapse and succumb to the existing structure in its place. , fluid. “Leadership” shifts to the person best suited for a particular task at a particular time.
This proposal is of particular interest to mass media and entertainment companies, where the dissemination of information and the hierarchy of viewpoints have historically been important. But the reality is that platforms that enable perfect personal AI and support critical thinking in the workplace are likely to become a must-have in the business world in the near future. Companies that can quickly respond to such changes will be the ones to watch.
6G is just around the corner and will be the foundation behind powerful changes in culture and business. The biggest focus is on how to best decipher and decipher the platforms and mindsets that will guide the future.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
