When the internet discovered Wendy’s, it had its own non-frozen beef line. Fast food chain was planning surge pricing for 2025. Wendy’s clarified in its latest statement Tuesday night that it has “no plans” for soaring prices.
“We said these menu boards would give us more flexibility in changing the display of our featured items. This is due to some media reporting that restaurants are increasing prices when demand is highest. There was a misunderstanding that this was the intent,” Wendy’s said in a statement. Updated official statement. “We have no plans for that and we have no intention of raising rates when our customers are most frequent.”
To be clear, Wendy’s CEO told shareholders that in less than two weeks, the company will “begin testing enhanced features, including dynamic pricing.” financial statement. Dynamic pricing is a strategy used by Uber, Ticketmaster, and other Internet-native companies to offer fluid prices. As anyone who has used these services will understand, Price hikes when demand increases are an important factor of this practice. However, Wendy’s now claims this was not part of its version of dynamic pricing.
Some mainstream media outlets, including Gizmodo, washington postand the Associated Press, published an article about Wendy’s soaring plans. Customers have expressed their anger over Wendy’s new pricing strategy on social media over the past two days, including a meme suggesting that ordering from Wendy’s is akin to trading on the stock market.
“Imagine standing in line and as soon as you get to the register, the price of your Frosty goes up by $2,” he said. 1 user on X.
“When I shorted Wendy’s before the lunch rush,” he said. another.
“Dynamic pricing is essentially price measurement, and consumers are fed up with it,” he said. 1 user.
Wendy’s said in an earlier statement that menu items will be cheaper during slower times of the day. This is another feature of dynamic pricing, such as lower hotel prices in the middle of the week. However, the company did not clarify in previous statements to Gizmodo that there would be no surge pricing.
Business.com says this about dynamic pricing:It can cause customer revolt.This is why Taylor Swift fans were furious when concert tickets went on sale Unthinkable prices reached during The Eras tour. “If customers are confused or feel taken advantage of by price fluctuations, they may choose to buy from fixed-price competitors.”
Dynamic pricing is a common feature in many Internet businesses, but many consumers consider it an unfair practice. Thankfully, Wendy’s doesn’t seem to charge extra for baconators during the lunch rush.
