video amplifier, The media measurement company revolutionizing advertising today announced its big data and technology engine VALID (VIdeoaMP Linked Iidentity and DAta). VALID uses rigorous methodologies to measure and reach cross-platform audiences with greater accuracy, benefiting advertisers with more efficient media spend designed to drive higher conversion rates. Publishers can benefit from more accurate measurements to improve revenue, and consumers can benefit more. Relevant advertising messages.
Powering advanced currency and measurement solutions, VALID Link is built on VideoAmp’s robust TV viewership data Across 39 million homes and 63 million devices mixed identity graph and Patented clean room technology Provides a more accurate representation of advanced viewers across linear TV and digital screens.
VideoAmp Commingled ID Graph connects impressions to their intended targets, increasing measurement match rates by an average of 70% compared to single-provider solutions. Powered by a variety of datasets, VALID helps advertisers and publishers reach their audiences with optimal frequency, increase sales, and create a more positive consumer experience.
Josh Hudgins, Chief Product Officer at VideoAmp, said: “In today’s advertising environment, challenged by the deprecation of cookies, the shift to on-demand streaming, and privacy regulations, VALID enables secure, deduplicated, cross-platform measurement.” “VALID Identity Graph and “Combined with our clean room technology, we connect disparate online and offline datasets to give advertisers a complete picture of how their campaigns perform in the real world.”
With a 1400% year-over-year increase in currency adoption and measurement partnerships and partnerships with 95% of the TV publisher ecosystem, VALID accelerates VideoAmp’s momentum to become the entertainment industry’s leading advanced currency solution.
said Brian Lin, senior vice president of product management at TelevisaUnivision. “We are excited to partner with VideoAmp for advanced currency and measurement, drawing further attention to the need for accurate representation of Hispanic audiences.” We’re focused on helping people reach more of the right people, more of the right people, more often than not, and we’re excited to work with VideoAmp to bring this vision to life in 2024 and beyond. ”
