Vero and Privacy4Cars have partnered to provide connected car owners with privacy tools and privacy services.
The new Identi-FI solution covers data deletion from connected cars and recovery from identity theft, the companies said in a press release on Tuesday (March 12).
“Partnering with Vero to launch Identi-FI is a significant evolution in an industry where a single, value-driven identity theft and connected car deletion service exists to protect dealers and their customers alike. ” said Andrea Amico, founder of Privacy4Cars. In the release.
The new integrated solution includes two tools from Privacy4Cars. AutoCleared is a process that car dealers can use to remove personal information from used cars. Another is the Vehicle Privacy Report, which displays a badge on vehicle listings on the car dealer’s website to indicate that personal data has been collected. have been erased from each vehicle, according to the release.
In addition to these, Identi-FI also includes Vero’s 3rd Generation Fully Managed Recovery (FMR), a service that helps restore the identity of identity theft victims. The service provides remediation and recovery for all forms of identity theft and fraud, regardless of when or how it occurs, the release states. Dealers can offer this service to consumers as an add-on during the sales process.
The new Identi-FI products are designed to limit auto dealer liability wherever it occurs and provide a comprehensive solution to protect consumers from identity theft, according to the release.
“To date, limited resources in the automotive sector have limited the ability of connected car data to remain in the car, even though cars are one of the top targets for identity theft, owned by most Americans. “Consumers and merchants needed to be incrementally provided with privacy and identity theft tools, all the way down to stolen personal items: cars,” Vero CEO Joe Anoleno said in a release. Stated.
When it comes to data collected and stored in connected cars, most dealerships agree it’s a good idea to delete data from previous customers, says Amico Posted in July 2022 he told PYMNTS in an interview.
“If a vehicle has GPS, it’s very common for it to include medical data, such as hospitals,” Amico said, indicating that the driver parked in a building that houses a medical provider. It added that geolocation data could be included.
