In the fast-paced world of social media, trends can rise from niche obscurity to widespread fame overnight. The latest phenomenon to capture the internet’s attention is the “Very Demure, Very Mindful” meme. The trend started on TikTok and quickly spread across various platforms. The origins of this viral sensation can be traced back to beauty influencer Jules Lebron, a transgender woman who started the meme with her succinct and impactful videos.
Viral Video
Jules Lebron, known for her insightful and sophisticated approach to beauty, shared a 40-second TikTok video in which she describes her makeup style as “very understated and very thoughtful.” For Lebron, the word “understated” encompasses a sense of compassion, humility, and a thoughtful approach to self-expression. Her video represents her belief that being “understated” means presenting yourself in a sophisticated and thoughtful way, both to yourself and others.
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In the video, LeBron expands on the concept of modesty: “Do you know what kind of makeup I wear to work? I’m very modest. I’m very mindful. I don’t come to work with green creases in my eyebrows. I don’t look like a clown when I go to work. I don’t overdo it. I’m very mindful when I’m at work. Do you see how good I look? The way I look when I come to an interview is the way I look when I go to work. A lot of you girls go to an interview dressed like Marge Simpson and go to work dressed like Patty and Selma. I’m not modest. I’m very modest. I’m very mindful.”
Watch the video here:
The video struck a chord with viewers and sparked an explosion of user-generated content on TikTok. Within a week, over 40,000 videos had utilized the audio from LeBron’s original post, showcasing a wide range of creative and humorous takes on the concepts of modesty and compassion.
Meme virality has evolved beyond its original context
Due to their versatility, memes have evolved beyond their original context, providing a way for users to reflect on different aspects of mindfulness and self-expression in a humorous and satirical way. Memes offer a casual way for people to engage with mindfulness culture, encouraging a more relaxed approach to self-image and self-expression.
In an interview with CBS Mornings, LeBron shared his thoughts on the impact of the meme, saying, “Modesty is important to you. It’s not just about consideration and consideration for those around you, but also consideration for yourself and how you present yourself to the world.”
LeBron’s success
LeBron’s viral success had a profound impact on her personal and professional life. The widespread attention not only amplified her creativity and humor, but also played a key role in supporting her personal journey. The visibility and financial support generated by the trend allowed her to make the transition, marking a meaningful milestone in her life.
