The generative AI revolution It’s not even two years old, but the debate about AI in Hollywood is starting to resemble the debate about automation in Detroit in the 1980s. Sure, robot welders annoyed unions and made more efficient assembly lines, but the cars they produced didn’t change all that much. If we were working in the dreary caverns of a Ford factory back then, we might not have been able to imagine how automation would lead us decades later to Tesla and, if you’ve seen Waymo in Los Angeles in the past six months, to self-driving cars.
As we have been exploring ever since, Reel AI Since its birth, artificial intelligence can play a role in every field today. Script Coverage To dubbing While some of the technology is impressive, like making actors look younger, Hollywood leaders need to think about using AI to enhance creativity, not just to cut costs. A sight never seen before Real-time experience, Personalized Highlight Reel.
But I thought the Tesla moment hadn’t come yet, and I thought the Waymo moment hadn’t come yet. A man feeds vacation videos to AI And it creates one of the most surreal, can’t-look-away experiences I’ve ever seen: Over the course of 80 seconds, the guy develops water jets for his feet, transforms into a surfing dinosaur, splits into dozens of lizards, and more.
The most disruptive forces for media have always been entirely new environments that shift basic behaviors in time from the privileged, protected spaces of older media to entirely new, less boring destinations. Think of how television upended radio and cable destroyed the protected gardens of network television. More recently, consider Hollywood’s failure to properly anticipate the forces most disruptive to its core existence: user-generated video (YouTube), SVOD (Netflix), and the swirling kaleidoscope of short-form entertainment (TikTok).
So the question arises: Will AI not only disrupt the content creation process? but also Transform time-shifted viewing into an entirely new format? What if that fundamental shift alters viewing behavior and therefore where people watch? If so, we have to accept that the answer may be found in how AI disrupts studios’ dusty backlots. Outside This is Hollywood thinking, and the answer could take away hours of consumers’ time that could be spent watching movies and TV shows.
In this article, you’ll learn:
-
Evidence that there is a market for a platform dedicated to AI content
-
There are several notable micro-communities that are seeing increased interest in AI content:
-
Aiming to become “AI’s HBO”
-
What are the current efforts at destination sites focused on AI content?
-
Some recent examples of strange and seemingly impossible video manipulations that have people excited
-
Hard lessons Hollywood has learned from the rise of Twitch, Crunchyroll and TikTok
-
How should Hollywood respond to this new medium (probably without lawsuits)?
