It’s worth noting that customer satisfaction with bundles, whether it’s connectivity, entertainment, or smart home services, has declined several percentage points since 2022. While this may reflect recent price hikes by many streaming services, it also represents an opportunity for internet providers. Providing mobile access, offering connectivity options such as fiber and 5G fixed wireless access (FWA), partnering with entertainment services that include subsidized or free subscriptions, and creating value-conscious bundles through attractively priced bundles. Appeal to high consumers.3
There may be plenty of room to grow FWA and mobile convergence bundles in 2023 and beyond. Twelve percent of home internet users surveyed reported having a fixed wireless connection, an increase of 50 percent from the 2022 survey.Four More importantly, the majority (52%) of FWA users said their fixed wireless connections are powered by 5G technology. This represents a significant increase compared to 2022, when he reported that only 32% of his surveyed FWA users had a 5G connection. In fact, 5G FWA is rapidly gaining broadband share, accounting for 90% of net broadband internet subscriber growth in 2022.Five More and more consumers appear to be actively incorporating the capabilities of 5G fixed wireless connectivity into their home internet. 27% of home internet users said they were interested in switching to a 5G home internet service, and 14% said they were interested in switching to a 5G home internet service. 5G FWA and mobile bundle.
As 5G becomes the norm on both mobile devices and home internet, an ongoing question is: What kinds of new digital experiences will it enable or enhance?6 That story is still being written, but one of the frontrunners could be immersive virtual reality 3D experiences, which can be improved with higher bandwidth and lower latency (see Immersive 3D and Generative AI Shape the Digital Future”). In fact, there are already signs that 5G users are spending more time each week on new experiences such as cloud gaming and augmented reality compared to 4G LTE users.7 Gen Z and Millennial consumers are expected to lead the adoption of 5G-enabled immersive experiences.
