Google and Reddit have “expanded and deepened” their existing partnership in a deal that gives the search giant near-unfettered access to content posted on the site. This move not only allows users to find his Reddit content via search engines, but also means that the Redditor’s posts will be used to train his AI models at Google.
Reddit says that by providing Google with access to its Data API, it will “make it easier for people to find and access the communities and conversations they’re looking for.” This is promoted by both companies as a way to promote an “open internet,” but it has proven controversial.
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As part of the deal, Reddit will be able to integrate new AI-powered features using Vertex AI. Google says Reddit will use its Vertex AI to “power search and other features on the Reddit platform.” Reddit says this a little differently, saying that its partnership with Google Cloud will “improve Reddit by integrating new AI-powered features, creating a sense of community, belonging, and empowerment for everyone around the world.” “This will help us achieve our mission of delivering results.”
Reddit said in a post about the partnership: “In line with our belief that everyone should be able to find the information they need and the experiences they want online, we are proud to announce our partnership with Google. Expanding the community and conversations people are looking for on Reddit.”
Adding further:
Through this partnership and the Data API, we are introducing new ways to display Reddit content across Google services by providing programmatic access to new, ever-evolving, dynamic public posts, comments, and more on Reddit. Masu. This enhanced collaboration will give Google access to the vast corpus of existing content on Reddit in an efficient and structured way, allowing Google to improve its products and services using the Reddit Data API. Masu. This includes supporting new ways to display Reddit content and serving content more efficiently. How to train the model.
What’s causing a lot of upset among Reddit users is access to their data and how Google uses it. The company said of the new arrangement:
Google now has access to Reddit’s Data API to deliver unique, structured content in real time from a large, dynamic platform. The Reddit Data API allows Google to efficiently and structuredly access newer information, help us better understand Reddit’s content, and help us display, train, and otherwise create the most accurate and relevant content. You will have access to enhanced signals that will help you use it in a high way. This expanded partnership does not change Google’s use of publicly available crawlable content for indexing, training, and display in Google products.
Reddit said, “This expanded partnership does not change Reddit’s Data API Terms or Developer Terms, which state that content accessed through Reddit’s Data API may not be used for commercial purposes without Reddit’s approval.” “API access remains free for non-commercial use.” below our published thresholds. ”
But this does nothing to calm users who are furious that their posts were “stolen” by Google and used in unpleasant ways.
Image credits: M Moraletti / Deposit Photo
