Two relatively new apps, Temu and Microsoft’s Copilot, topped the download charts after their Super Bowl commercials aired in TV’s most prized ad spots on Sunday.
Copilot, Microsoft’s artificial intelligence chatbot, launched a year ago, and Temu, an incredibly low-cost e-commerce marketplace, launched in September 2022.
The top three most downloaded free apps on Apple’s App Store on Monday were Paramount+, Copilot, and Temu. All three companies advertised during the Super Bowl, and Paramount+ was also used to stream the event, contributing to its rise to the top of the charts. On Google Play, where Android users can download apps, Temu is his sixth most popular app.
Super Bowl commercials have historically had the potential to make a big impact for both established and emerging brands. In recent years, hot innovations like cryptocurrencies (which accounted for the majority of Super Bowl ads in 2022, but nearly disappeared from ads in 2023 and 2024) have played a major role in the ad spending frenzy. I have fulfilled my goal. 2024 saw AI tools like Copilot and e-commerce giants like Temu take center stage.
Temu appeared in a Super Bowl commercial in 2023, but this year the Chinese-owned company aired four identical commercials with jingles and the slogan “Shop Like a Billionaire” for $15 million. We also provided prizes.
The ad received a lot of attention on social media. Several viral Post It makes fun of Temu’s cheap product and obvious ability to run so many ads.
Temu has experienced rapid growth since entering the U.S. market in September 2022, with four 2024 Super Bowl ads likely paying off.
Tom Grant, vice president of research at mobile intelligence company Apptopia, told NBC News in a statement on Monday that downloads of Temu’s app increased 34% year-over-day during Sunday’s Super Bowl, the most since November for Temu. He said it was the fastest daily increase.
“Temu continues to beat the competition when it comes to ad spend and new user additions,” Grant said, noting that Temu app downloads are still down 13% compared to last year’s Super Bowl. also mentioned.
Market intelligence firm Sensor Tower announced Monday that Temu’s ad spending has driven significant growth in less than two years. In 2023, Temu became his number 1 most downloaded app in the US and his 8th most downloaded app in the world.
“Temu completely captivated consumers last year,” Sensor Tower said in a statement. Temu’s popularity has grown with massive ad spending on social media platforms such as Facebook, where it spent more on ads than any other retailer other than Amazon in the final months of 2023, Sensor Tower said. Ta.
According to Sensor Tower, ad spend is reflected in the amount of time users spent on Temu over the same period, with users spending an average of 23 minutes per week on Temu at the end of 2023, compared to Amazon’s 18 minutes, Temu 14 minutes. At Walmart, it takes a few minutes.
Temu’s appeal is that its products, often shipped directly from Chinese manufacturers, are even cheaper than Amazon. The app also takes a gamified design approach, with in-app games featuring discount offers and countdown deal timers.
Temu’s success has been so rapid and intense that other e-commerce platforms have been influenced. After Jane.com, an American small business e-commerce platform, shut down at the end of 2023, the company’s bankruptcy documents said it would be unable to compete with Temu’s low prices.
There are concerns about Mr. Temu’s success. A TikTok creator who has promoted shipping and trade from the United States told NBC News in June that viewers should learn about the labor conditions behind cheap products and the environmental impact of manufacturing and shipping so many products. He said he was concerned.
