Telefonica and its strategic partner Ericsson will present this afternoon at Agora, the Spanish company’s booth at MWC 2024, an experience of technology, art and music that will unfold the historic concert that took place in the Grand Theater on the evening of February 26th. showed the key. Del Liceu.
Telefónica hosted a unique concert by Chinese pianist Lang Lang as its first major event as part of the company’s 100th anniversary, which will be celebrated on April 19th. Telefonica and Ericsson, in cooperation with his two main partners in the respective fields, Igor Studio and Musion 3D, have succeeded in enriching the physical world with the virtual world thanks to his 5G network that is being jointly developed Did.
Both companies agree that the already available 5G technology will enable memorable, quality-assured experiences for users, no matter where they are. 5G Standalone (SA) functionality enables the transfer of different data streams while ensuring their respective performance requirements. Therefore, you can guarantee critical data packets for simultaneous video and audio, thousands of viewer connections, or fully immersive viewer interaction with shows and artists.
Telefonica and Ericsson have built a 5G SA private network in the Liceu Gran Teatre using Ericsson Private 5G Solutions, offering high link bandwidth, low latency (the time it takes for a data packet to be transmitted over the network) and the absence of jitter. guaranteed. A must for this experience. This private network was configured for 5GSA using 100 Mhz of Telefonica’s 3500 MHz band spectrum.
To recreate Lang Lang’s holographic twin, multiple cameras were used to capture every detail of his performance. The images were then transmitted in his 4K format, and high-quality holographic representations were created in real-time using 5G’s high sustained upload capacity.
Lang Lang’s finger movements on the holographic piano were interpreted and transmitted to the mobile network via an audio protocol. The audio signal was decoded by a real piano, and an automatic playback system was activated to play the song through a holographic representation of the pianist.
The main requirement was to ensure that Lang Lang and his holographic twin operated in perfect sync with the audio, with a connection that minimized latency and jitter, two hallmarks of 5G.
Telefonica’s global CTIO, Enrique Blanco, reflected on Monday’s event, which kicked off the company’s 100th anniversary celebrations. “To celebrate Telefonica’s 100th anniversary, we have collaborated with Ericsson to deliver an innovative experience that combines music, video and holographic immersive experiences in one show. We leveraged the unique characteristics of Telefonica’s 5G network, such as high capacity and low latency, to integrate the real world with new communication formats such as holograms, breaking down the barriers between the physical and virtual worlds. , has shown how it is possible to combine technology and art, resulting in an unprecedented experience that combines a rich reality show where real and digital objects interact with each other. “I was born,” Blanco explained.
Andrés Vicente, President and CEO of Ericsson Spain and Portugal, described Monday’s event at the Liceu as the first of many innovative experiences enabled by 5G. “This is a significant step into the future of live events and shows how 5G connectivity can push the boundaries.” What fixed elements impose. It enables physical and digital interaction with mobility, multiple scenarios, and high-quality video and music to deliver an immersive experience like never before. This paves the way for the entertainment industry to explore powerful new monetization strategies and innovative artistic expression while improving efficiency and sustainability. ”
The creative and artistic direction of the concert was provided by Igor Cortadellas, CEO of Igor Studio, who explained the overall design of the show and the importance of involving the live audience: The bonds between people are what unite us with this event, which celebrates his 100th anniversary of a company that has always been at the forefront of its field,” said Igor.
Ian O’Connell, co-founder of Musion 3D, shares more about the double piano experience and how the difference between the real piano and the virtual piano, the real Lang Lang and his holographic representation, is almost imperceptible to the audience. revealed an insight. Ericsson, we are proud to be part of this great project that marks the beginning of his 100th anniversary celebrations at Telefonica. Thanks to the incredible capabilities of 5G, we have been able to take large-format high-speed holographic technology to the next level, transforming live performances and further enriching the audience experience. ”
The concert began with a “swarm” of 36 drones that flew over the stage for five minutes, eventually forming a giant Telefonica logo and the number 100, the year the company is celebrating.
Unanimously considered by critics to be the greatest pianist of his generation, Lang Lang reinterpreted popular classical works by Bach, Mozart, Beethoven, Schubert, and Mendelsohn. And thanks to his LED light-lit jacket connected to sensors and worn during concerts, he was able to share his emotions and artistic world with the audience for the first time, allowing them to feel at the heart of his heart. I could feel the heartbeat. music rhythm.
During the concert, Lang Lang asked the audience to participate directly and collaborate with the artist by forming musical chords on their mobile phones. This moment of collective creation culminated in an evening where the audience felt part of the show thanks to an unprecedented fusion of technology, music and art.
For more information: Telefonica at MWC 2024
