- The audience at the SXSW festival booed a video touting the positive impacts of AI.
- The video speaker suggested that people stop resisting advances in AI and embrace the technology.
- Many in the film industry, including actors and writers, worry that advances in AI will threaten jobs.
Not everyone in the South by Southwest audience was excited about AI. A short video on the subject that was played before the screening drew boos and publicity.
Video appears on viewers’ social media big boo A conference reel featuring several industry leaders speaking positively about AI.
of sizzle reel Variety reported that the performance preceded the premiere of several films at the festival, including “The Fall Guy” and “Immaculate.” SXSW did not respond to requests for comment prior to publication.
This reel features several speakers and panelists from previous events at the conference, including ChatGPT creator Peter Deng, VP of Consumer Products at OpenAI, and Sandy Carter, COO of Unstoppable Domains. was doing.
Carter’s urge to “become an AI thinker” didn’t work out. “You know business is going to be disrupted. You have to stop resisting and start learning,” she said, but her words were drowned out by the crowd.
Ronnie Abovitz, founder and former CEO of Magic Leap, said in a video, “Be one of the people using AI. Don’t fall for it,” which was also booed. It was a comment that provoked. Abovitz recently founded Sun and Thunder, a startup that leverages AI characters and storytelling.
When OpenAI’s Peter Deng said, “I actually fundamentally believe that AI will make us more human,” we heard another round of boos.
In a statement to BI, Carter said the SXSW panel discussion on the future of AI was an “outstanding event.” He added that the audience showed a “high level of participation and interest” and expressed “enthusiasm and support for positive developments” in the field of AI.
Other panelists shown in the sizzle reel did not respond to requests for comment before publication.
Variety reports that the audience is likely to be made up largely of film industry professionals, including actors and screenwriters who were on strike just months ago, and that AI is a big deal for them. He pointed out that this was a matter of great concern.
In resolving the strike, the studio made several concessions regarding AI, including banning the use of AI to rewrite original material in a script and requiring actors’ consent before digitally replicating their portraits. agreed.
The growing impact of AI is a concern across the film industry. After OpenAI announced its new video generation tool, Sora, earlier this year, Tyler Perry halted the expansion of his movie studio, calling the technology great and potentially cost-saving, but also cutting back on film industry jobs. He also expressed concern that it could pose a threat.
Several startups are actively working on integrating AI and filmmaking. At the moment, most of these applications are for post-production areas such as digital effects and sound effects, but there are signs that this technology could develop far beyond that.
A recent commercial produced by Under Armor fueled that fear after it was revealed that the minute-long clip was created with the help of AI. AdAge reports that the ad includes AI-generated narration and repackaged shots from previous commercials.
Despite the backlash to the commercial, the studio executive responsible for producing the spot told Ad Age that criticism of the use of AI is “irrational.”
Axel Springer, Business Insider’s parent company, has a global deal that allows OpenAI to train models based on its media brands’ reporting.
