As mobile providers like T-Mobile and Verizon make 5G wireless home internet available in more U.S. markets, awareness of the service is increasing among multicultural households, according to a recent Horowitz Research study. I am. The state of media, entertainment, and technology: Disruption.
Approximately two in three multicultural consumers who have not yet subscribed to 5G wireless home internet (62 percent of Blacks and 68 percent of Latinos and Asians) have at least some knowledge of the service; This confirms that recent marketing and advertising drives have been successful. Mobile his provider about 5G home internet.
It goes without saying that quality of service is an important consideration when choosing a home Internet service, Horowitz said. Nearly 6 in 10 Black people (59 percent) and more than half (55 percent) of Latinos and Asians are more likely to subscribe to their 5G wireless home internet than their previous ISP. The survey found that 5G services are better. Approximately 1 in 3 of each segment feels that 5G service is about the same as broadband in terms of quality. Asian and Latino subscribers are slightly more likely than black subscribers to feel that traditional broadband is better than his 5G.
As 5G coverage expands to more areas across the country, it will be essential for broadband providers to retain multicultural subscribers. More than half of Black (56 percent), Latino (55 percent), and Asian (60 percent) consumers who do not currently subscribe to 5G wireless home internet are likely to consider 5G, according to the study. , or very likely to consider it. Your mobile phone provider will give you access to the Internet when it becomes available in your area.
“To say that 5G wireless home internet is a real competitive threat to broadband and fiber services is an understatement,” said Adrianna Waterston, EVP, Insights and Strategy Lead, Horowitz Research . “Our data shows that there is an appetite for more competition in the home internet space, with wireless providers looking to appeal to multicultural audiences, such as through Verizon and T-Mobile’s highly successful Super Bowl ads. Very aggressive marketing and retention efforts focused on providing value for money, given that 5G wireless is being touted as the highest quality internet at a more affordable price. is the key.”
