Sam Altman wants ChatGPT to be used by billions of users, not just a few hundred. And how will that be accomplished? By turning his tool into a search engine like Google.
Rumor has it that OpenAI, the creator of ChatGPT, is developing it. A new web search product that could potentially compete with established companies like Google and Bing.
According to a recent article in The Information, OpenAI is working on a search tool that will likely be based on Microsoft’s Bing search functionality.
The future of OpenAI lies in turning ChatGPT into Chrome
OpenAI has not officially acknowledged these plans, butefforts to expand ChatGPT’s knowledge and web browsing capabilities suggest the company is moving toward a more contextual and conversational approach to search.
The report speculates on the following possibilities: The new tool will be integrated directly into ChatGPT itself as a premium feature. For paid subscribers. However, releasing it as a separate search product is still an option.
The fact that OpenAI is turning to Bing to power elements of its rumored search service is consistent with the significant investments Microsoft has made in the AI startup in recent years.
Microsoft already incorporates OpenAI models into products such as Bing Web Search and Copilot. By leveraging the strengths of both companies, OpenAI’s search tools could take a knowledge-based approach beyond traditional search engines that focus solely on keywords and links.
Although interesting, It remains to be seen whether AI integrations like ChatGPT will actually attract Google Search users. Microsoft has already gone down this path in the past, trying to overtake Google with its AI-based search experience, but was barely able to increase its market share.
OpenAI technology offers exciting new possibilitiesBut when it comes to basic tools like web searches, users tend to stick to their habits. That means it’s hard to break free from using Chrome every day.
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