Dinova’s Spring 2024 Business Dining Report, in partnership with Technomic, highlights the growth in large-scale business dining transactions and opportunities for restaurants.
ATLANTA, March 26, 2024 /PRNewswire/ — Dinova Inc., the authority in business dining; technical, a leader in foodservice insights, has released its Spring 2024 State of Business Dining Report: Catering Edition. This new report provides unique business dining data and trends, providing valuable insight for restaurants looking to capitalize on the recent surge in corporate catering.
Dinova CEO Alison Quinn said, “Business dining is emerging as an important relationship and culture-building tool in the post-COVID-19 era.” “Our report reveals significant growth opportunities in the catering industry.”
Since 2020, this report has used Dinova’s proprietary corporate cardholder data and Technomic’s consumer insights to analyze the recovery in business dining as measured by BDIndex. Highlights from the latest report include:
- BDIndex reached 103 in Q3 2023 and 98 in Q4 2023.
- Catering purchases ($250 or more) account for more than a third of business dining transactions as meetings and events resume and employees return to the office.
- Five of the top six industries in Dinova’s dining program have shown an increase in catering transactions in recent years.
Technomic, which recently published another study focused on off-site catering businesses, also highlighted the growing importance of catering as a revenue driver and strategic focus area for restaurants.
“The relatively flat traffic patterns driven by everyday events place great emphasis on catering services to increase transaction volume and scale,” said Rich Shank, Technomic’s senior principal and vice president of innovation. ”. “Understanding the changes in corporate catering needs and behaviors post-pandemic will be key to capturing that market share. With that in mind, we will be launching our External Catering Survey in the coming months. We are planning to release the latest version.”
The “State of Business Dining” report also analyzes key business catering use cases and key decision factors when choosing a restaurant, based on recent interviews with gatekeepers at large corporations.
“With costs remaining high, restaurants need to find creative ways to deliver value and increase revenue,” Quinn said. “Business catering is a lucrative path, and Dinova aims to not only inform but empower restaurants to position themselves strategically in this dynamic market.”
Free reports are available at: dinova.com/Dining Report.
Dinova is a business dining solution that gives businesses visibility and savings on their spend while driving restaurant growth. For more information, please visit www.dinova.com.
Contact: Laura Saunders
(888) 346-6828
marketing@dinova.com
Source Dinova Co., Ltd.
