MLB.tv class action lawsuit summary:
- Who: Brian Henry has filed a class action lawsuit against Major League Baseball Advanced Media LP, the company that operates MLB.tv.
- why: Henry alleges that MLB.tv illegally shares digital subscribers’ personal viewing information with Facebook.
- where: The class action lawsuit was filed in New York federal court.
A new MLB.tv class action lawsuit alleges that the streaming service MLB.tv is illegally sharing digital subscribers’ personal viewing information with Facebook.
Plaintiff Brian Henry’s class action lawsuit alleges that sharing MLB.tv allows Facebook to learn who you are and what you watch.
Henry also claims that MLB.tv shares Facebook IDs or users’ personal information with Facebook, all without first obtaining consent.
The MLB.tv class action lawsuit states, “By releasing sensitive personal data to Facebook, Defendants violated the legally protected privacy rights of Plaintiffs and hundreds of thousands of other MLB.tv digital subscribers. I chose to ignore it.”
Henry wishes to represent a national demographic of consumers who have digital subscriptions to online websites and/or apps owned and/or operated by Major League Baseball Advanced Media and who have disclosed their personal browsing information to Facebook. thinking about.
MLB.tv Class Action Lawsuit Alleges Streamer Uses Facebook Pixel to Track and Share Subscribers’ Video Viewing Data
Henry claims that MLB uses the so-called Facebook pixel to track when digital subscribers visit its websites and apps to watch video media, and then shares this data with Facebook. are doing.
MLB.tv uses the personal viewing information it obtains to build additional targeted advertising on its website, reaping “secret profits at the expense of the privacy and legal rights of its digital subscribers.” MLB.tv class action lawsuit alleges.
“Thus, Defendants are profiting from the unauthorized disclosure of digital subscriber private viewing information to Facebook without obtaining consent from digital subscribers,” the MLB.tv class action lawsuit alleges. .
Henry claims MLB.tv violated its terms. Video Privacy Protection Act. He demands a jury trial and seeks declaratory and injunctive relief, as well as an award of punitive damages against himself and the entire class.
In a similar lawsuit, AMC Entertainment Holdings earlier this month agreed to pay $8.3 million to end allegations that it illegally tracked users on its website and violated federal privacy laws. did. Share acquired information with third parties.
Have you seen pre-recorded videos on MLB.tv? Let us know in the comments.
The plaintiffs are represented by Andrew J. Shamis of Shamis & Gentile, Pennsylvania, and Adam A. Schwartzbaum of the Edelsburg, Pennsylvania law firm.
of MLB.tv Data Class Action Lawsuit teeth Henry vs. Major League Baseball Advanced Media LPCase No. 1:24-cv-01446, in the United States District Court for the Southern District of New York.
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