The tech giant’s head of EU affairs said the team would draw experts from across the company.
Facebook owner Mehta has revealed plans to create a dedicated team to combat disinformation and harm produced by artificial intelligence (AI) ahead of the upcoming European elections.
Marco Pancini, head of EU at Meta, said the “EU-specific election operations center” will bring together experts from across the company to tackle misinformation, operational influence and risks related to the misuse of AI. He said that he would focus his efforts on this.
“Ahead of the election period, we recognize that speed is especially important during breaking news, so we will ensure that all our fact-checking partners in the EU can find and rate election-related content,” Pancini said. I mentioned it on my blog. Sunday post.
“Use keyword discovery to group related content in one place, making it easier for fact checkers to find it.”
Pancini said Meta’s efforts to address the risks posed by AI include adding the ability to disclose information when sharing AI-generated video or audio and adding penalties for violations. said.
“We already use Meta AI to label photorealistic images created by users on Facebook, Instagram, and Threads from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock. “We are building a tool to label AI-generated images of ,” he said.
The emergence of AI platforms such as OpenAI’s GPT-4 and Google’s Gemini has raised concerns about the potential for misinformation, images, and videos to influence voters in elections.
The EU parliamentary elections, to be held from June 6 to 9, are one of a number of major opinion polls to be held in 2024, which is said to be the biggest election year in history.
Voters from more than 80 countries, including the United States, India, Mexico and South Africa, will go to the polls, representing about half of the world’s population.
Earlier this month, Meta joined 19 other tech companies, including Google, Microsoft, X, Amazon and TikTok, in signing a pledge to crack down on AI content aimed at misleading voters.
Under the “Technology Agreement to Combat Deceptive Use of AI in 2024 Elections,” the two companies will help improve election risks, including developing tools to identify AI-generated content and increasing transparency around addressing potentially harmful material. agreed to take eight steps to address the
The impact of AI on voters is already under scrutiny in many elections.
Pakistan’s imprisoned former Prime Minister Imran Khan used AI-generated speeches to rally his supporters ahead of the country’s parliamentary elections earlier this month.
In January, a fake robocall purporting to be from U.S. President Joe Biden urged voters not to vote in the New Hampshire primary.
