AI remains a top priority.
Ride or (D)AI
Google internal memo leaked The Verge The company’s plans for the new year have been revealed, and perhaps the biggest takeaway may come as no surprise. That said, the Silicon Valley giant is still fully committed to his AI. The news comes amid questions (sometimes even from its own employees) about whether Google’s aggressive approach to technology is hurting the company.
Delivering “the world’s most advanced, secure, and responsible AI” is Google’s top priority, according to a new year’s “objective key results” shared across the company on Thursday, according to leaked information.
Google CEO Sundar Pichai warned in a memo a day earlier that it would involve “difficult choices” including “restructuring” and “eliminating roles.” In other words, Google plans to continue the large-scale layoffs the company has implemented since last year, which has eliminated more than 12,000 jobs, likely due to several possible outcomes of the AI push. It’s just one thing.
golden goose
As those jobs are sidelined, AI is taking center stage. In October, Google completed a massive $2 billion investment in OpenAI competitor Anthropic. This year, the company plans to enhance the functionality of its AI chatbot “Bard” and integrate this AI into Android smartphones. He also promises that his proprietary AI model Gemini will be more powerful than his OpenAI’s GPT-4.
But some worry that these efforts will come at the expense of some of the company’s core businesses, not to mention thousands of employees losing their jobs. Diane Theriault, one of Google’s software engineers, recently made headlines for slamming the company’s management for bad decisions and criticizing its focus on AI.
“Right now all these boring, glassy-eyed leaders are trying to give vague direction (AI) while killing the golden goose,” Thériault wrote on LinkedIn.
The company’s rolling layoffs also included employees in Google’s ad sales division, which generated $168 billion in revenue in 2022. Google now wants to further automate these marketing tasks with AI. information It was reported to be a big gamble with the biggest money maker.
search and destroy
Amid intense scrutiny of Google’s focus on AI, it’s impossible to ignore how the proliferation of the very technology Google is pushing forward has exposed the deterioration of its search engine’s capabilities.
With the rise of generative AI, SEO spam has become almost inevitable, with AI-spoofed web pages and images increasingly being filtered into regular search results. For the average person who relies on Google search, not to mention nearly every website whose ranking in search results lives or dies, the online experience is becoming more frustrating by the day.
Given these alarming trends, one might think that addressing the Internet’s crumbling infrastructure under Google’s de facto control would be a higher priority for the company. Sadly, like other tech companies, it got swept up in his AI hype.
Learn more about AI: Does this disgusting AI Taylor Swift porn have any repercussions?
