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Artificial Intelligence (AI) has become a buzzword in the technology world over the past few years. Almost every new device or service touts the latest and greatest cutting-edge AI technology to make your digital life a little simpler. Easier said than done, but more and more companies and creatives are using AI not as an essential tool in their creative toolbox, but as a shortcut to success.
Experience the Willy Wonka Experience: A Journey Beyond Imagination in February in Glasgow, Scotland, inspired by Willy Wonka. The organizer used his AI-generated images to promote the experience, promising a luscious lollipop forest and flowing chocolate fountain. He adds a $45 price tag for admission, which attracts would-be candy lovers like Charlie Bucket from Roald Dahl’s. charlie and the chocolate factoryInstead of being a spotless and eternal gobstopper, we received a sad reality in a bare and sparsely decorated warehouse. “The kids each got two jelly beans,” Stuart Sinclair, who attended with three children, told The New York Times. “And they got half a cup of lemonade.”
Rather than trying to cash in on Timothée Chalamet’s success; Wonka, organizers could probably have taken care of their social media campaigns and their brand awareness (in a good way) with the help of an AI-driven marketing company like RAD AI. RAD AI uses proprietary AI technology tools to build your brand through our in-house persona engine, find the best influencers that match your audience and campaign goals, and help you run out-of-the-box social media campaigns. We provide services to The difference is that rather than using AI to replace the creative process, RAD AI leverages machine learning technology, as well as digital software and hardware, as a tool to connect the creative process to campaign goals before launch. That’s it.
As the old adage goes, “an artist is only as good as his tools” becomes even more true in the 21st century with the advent of the internet and AI. Rather than slap an AI-generated image and call it a day, creators are now leveraging AI to not only create something new and exciting, but also to target their work in meaningful ways. .
“Telling a brand story that continues to evolve at the speed of social is a real challenge, requiring you to reinvent and re-excite your audience, sometimes multiple times a day,” says RAD AI Advisor. Yes, says Nolan Carlton, senior vice president of marketing and communications for LIV Sotheby’s International Realty. “Using AI as additional team members is a great way to constantly iterate to keep up with the speed of storytelling. Both who you want to talk to and the messages they haven’t heard yet are important. is.”
The idea of having better information to help make content decisions seems to be here to stay. RAD AI has over 7,000 investors and some of the world’s biggest brands on board with its vision. This widespread commercialization of the RAD AI suite bodes well for brands looking to implement AI for their content creation needs, and if the product is implemented as a complete replacement rather than a tool. Contrast that with shockingly bad usage. used).
Consider the recent proliferation of “AI newsrooms” across the media world. Media company Gannett has ended its partnership with automated news production company LedeAI. That’s because the company’s AI keeps inserting the commonplace phrase “close encounters in the sports world” into articles about high school sports. sports illustrated He was criticized for publishing an article that included a fake AI-generated byline and an AI-generated facial photo. However, Arena Group Mr. SI Parent company denies use of AI.
Like any technology, if used and deployed properly, AI can be used to support the creative process rather than completely replace it. In the future, I hope that creatives and executives understand that machines cannot perfectly replicate human creativity and intuition. RAD AI advocates for better implementation of these types of tools. Otherwise, you’ll end up with a real-life experience, The Willy Wonka Experience: A Journey Beyond Imagination, that doesn’t even meet the criteria of “pure imagination.”
