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Home»AI»Homogenization of AI is shaping the world.
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Homogenization of AI is shaping the world.

5gantennas.orgBy 5gantennas.orgMarch 5, 2024No Comments6 Mins Read
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A phenomenon called “AI formation” is emerging. This is a term I coined to describe the subtle but profound impact that AI algorithms have on culture and creativity.

This tendency manifests itself as a homogenizing effect. As highlighted in a University of Toronto report, AI-driven systems designed to optimize efficiency and cater to a wide range of tastes are inadvertently disrupting artistic expression, cultural experiences, and creative content. brings about uniformity.

The essence of the problem lies in this contradiction. While AI has the potential to enrich and diversify our cultural landscape, it is also leading us into a more monolithic and less diverse world.

AI is revolutionizing the way products are recommended and promoted, tailoring user experiences to unprecedented levels of personalization, and predicting and influencing consumer preferences with incredible accuracy.

However, this technology often reinforces rather than amplifies existing consumer behaviors. These systems continually present products and advertisements based on past interactions and preferences, creating a feedback loop that narrows your exposure to new options. This self-reinforcing cycle can lead to a homogenization of the consumer experience, limiting exposure to diverse products and reducing the discovery of new, innovative or niche items.

AI is used to generate works of art by learning from vast databases of classical and contemporary art, and to compose music by analyzing patterns in popular music genres, fundamentally pushing the limits of artistic creation. It has expanded to

While the advancements in these technologies are impressive, there is also a significant downside: AI tends to favor popular trends. By learning and replicating primarily from widely accepted and popular styles, these algorithms often overlook non-mainstream and unconventional art forms, leading to a homogenization of creative output. This pattern not only reduces diversity of style and expression, but also risks creating an echo chamber of similar ideas.

From book recommendations to content curation and even writing, the integration of AI into the literary world is changing the way we interact with literature. The AI ​​algorithms that power platforms like online bookstores and reading apps can analyze user data to suggest books, tailor their feeds of content, and in some cases help write stories and articles. There is also.

Although these tools offer convenience, they inadvertently narrow the literary world. By prioritizing titles and genres that align with established user tastes and broader trends, AI-driven recommendations often filter out diverse literary voices and unconventional genres, helping readers explore story possibilities. Access to the full range of sexuality is restricted.

As we increasingly rely on AI to guide our choices and preferences, there is an alarming trend of loss of exceptionalism and marginalization of outliers.

There are people with talents far beyond the average person.

Indeed, AI has demonstrated the capacity for combinatorial creativity, which combines familiar ideas, and exploratory creativity, which generates new ideas within existing structures and styles.

However, AI struggles with transformative creativity, which requires generating ideas outside the box to create something entirely new.

Even if some argue that AI will not replace humans, humans with AI will be replaced by humans without AI, there are limits to the validity of such a view. You have to realize that there is. Humans with AI will never replace better humans without AI. But the homogenizing effect of AI creating monolithic spaces will make the world less accessible to unconventional and non-normative creations, even to those who “think differently.” It will be. Something more necessary and even more special.

For this reason, this problem, known as minority data representation, has become a serious concern in the AI ​​field, especially in machine learning and deep learning systems.

AI systems trained primarily on mainstream data not only impoverish our cultural and intellectual landscape, but also limit the potential for breakthrough ideas and creations that often come from the fringes rather than the mainstream. decreases sex.

They tend to amplify or replicate what is already popular or considered “average,” thereby overlooking the unique and unconventional perspectives that are essential to social innovation and progress. .

The challenge is to train AI models on datasets that not only focus on the peaks of the Gaussian curve but also adequately represent the tails, ensuring diversity and reducing mean bias. Techniques such as data recalibration and augmentation for underrepresented groups aim to address this distortion and allow AI models to better reflect real-world diversity.

So why is it important to address “AI formations” during the AI ​​design and implementation process? It’s not just about respecting diversity.

Rather, it breaks through the walls of normalization and homogenization artificially created by algorithms to ensure that other exceptional creations, ideas, and pieces of extraordinary human intelligence continue to reach each of us. It is to do.

The integrity of the subtle and often unpredictable nature of human creativity is at stake, at risk of being overshadowed and dulled by AI-generated content that leans heavily towards the average and exposes it to the exceptional. Probability decreases and the occurrence of exceptional events decreases. That could potentially stifle the emergence of all kinds of breakthroughs.

Artificial intelligence may be a technology that makes us realize the importance of ourselves.

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I am Group Vice President, Digital Marketing and Digital Transformation at Thales, a global leader in advanced technology, where I am responsible for developing digital and ‘deep technologies’ such as artificial intelligence, big data, connectivity, cybersecurity and quantum technologies. ” We are investing in innovation. I am also a Senior Lecturer in Digital Transformation at INSEAD, HEC Paris and EDHEC Business School. My research has been featured in a variety of media outlets, including Stanford Social Innovation Review, Knowledge at Wharton, INSEAD Knowledge, Harvard Business Review France, and The European Business Review. Additionally, as a mentor at the MIT Priscilla King Gray (PKG) Center and founder and organizer of the Hamilton Man Conversation, a master class on digital technologies that drive positive social change, I , especially actively participating in advances in artificial intelligence. Digital for Good Podcast. I was named to his Thinkers50 radar in 2024 as one of his 30 most prominent emerging business thinkers in the world. I am a graduate of the MIT Sloan School of Management, INSEAD, and EDHEC Business School.

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