What better way to live in Barbie’s world than with a Barbie phone?
HMD on Wednesday unveiled the Barbie Flip Phone, a pink-heavy, social media-free, nostalgic design. The company partnered with Mattel to create the retro device, designed to reduce screen time and focus on the Barbie lifestyle.
The device has basic mobile phone functions like calling and texting, but it cannot access the internet or install social media apps. Instead, it comes with a few Easter eggs, such as a voice message that says “Hi Barbie” when you power it on.
“It’s pink, chic, sophisticated and features a mirror on the front (so you can touch up your makeup on the go), making it the perfect tool for living your best life and enjoying a vacation away from your phone,” an HMD news release said.
The product was already on sale in the UK for 99 pounds ($130.74) as of Wednesday, but US consumers will have to wait until October to get their hands on the Barbie-like phone.
Barbie cell phone with pink battery, strap and extra cover
If owning the phone of your childhood dreams isn’t enticing enough, HMD says the product also comes with interchangeable covers, accessories and Barbie-inspired beaded phone straps.
When you purchase the Barbie Flip Phone, you get the following items:
- 2 extra back covers
- Crystals, gemstone stickers and other accessories
- Pink Battery
- Pink USB Type-C Charger
- Beaded straps and attachable charms
- Cleaning Cloth
- Setup Guide
How to buy the HMD Barbie Phone
The HMD Barbie Phone is priced at $129 in the US.
The product is scheduled to be released on October 1st, but those interested in purchasing it can visit HMD.com until September 23rd to pre-order.
The handset works on AT&T, T-Mobile and Verizon wireless networks.
The company also encourages customers to follow @hmd.unitedstates on Instagram for updates leading up to the release date.
