Great innovation and security designed for everyone – Samsung Newsroom UK

With upgraded security features and a clearer display experience, the new Galaxy A series devices democratize the mobile experience for everyone.

London, UK – March 11, 2024 – Samsung Electronics Co., Ltd. today announced the Galaxy A55 5G and Galaxy A35 5G. These are two smartphones that demonstrate Samsung’s continued commitment to making the most of mobile innovation and making it available to everyone. Both devices come with extensive security features like Knox Vault, new photography features inspired by Samsung Galaxy’s flagship camera innovations, and a beautiful display that adapts to your environment with Vision Booster. I am.

“Our goal is to bring the latest technology to everyone.” James Kitto, vice president and head of MX at Samsung UK and Ireland, said: “We’re really excited to open up even more possibilities with our competitively priced Galaxy A series devices, including offering Samsung Knox Vault for the first time in this lineup, which gives users access to our exceptional mobile experience. It means you can enjoy your ride with even more confidence and security. ”

A hub of entertainment and creativity with versatile photo opportunities and stunning displays

With enhanced nightgraphy, Samsung Galaxy A55 5G captures clearer and more vivid photos even in poor lighting conditions. That means all your night photography can be taken to an epic new level. Galaxy A55 5G’s advanced AI image signal processing (ISP) produces beautiful low-light images never seen before on the Galaxy A series. It’s not just the scenery that’s amazing. Night portrait mode and 12-bit HDR video make people look great in every image, so you can capture memories with friends and family without relying on perfect lighting.

Both the Galaxy A55 5G and Galaxy A35 5G are powered by Samsung Galaxy, including features like Optical Image Stabilization (OIS) and Video Digital Image Stabilization (VDIS) to keep your photos and videos sharp even when you take them on the go. It offers amazing photography features that it is famous for. .

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences available to everyone. Users can enjoy watching the latest shows and browsing social media with a stunningly clear Super AMOLED display in Full HD. You can also expect 6.6 inches^[1] The screens on Galaxy A55 5G and Galaxy A35 5G look sharp and bright under different lighting conditions thanks to Vision Booster. Users can also enjoy content for longer on both devices supported by 5000 mAh.^[2] Battery that delivers 2 days of battery life^[3].

Democratizing Samsung’s most powerful security innovations to intelligently protect more customers over time

This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users, including the new Galaxy A55 5G and Galaxy A35 5G, for the first time. Hardware-based tamper-proof security solution, samsung nox vault It provides comprehensive protection against both hardware and software attacks by creating a secure execution environment that is physically isolated from the system’s main processor and memory. Helps protect the most sensitive data on your device, including lock screen credentials such as PIN codes, passwords, and patterns. samsung nox vault Also Protect device encryption keys and encrypt users’ personal data stored on their devices. If your device is lost or stolen, only users with the correct lock screen credentials can access your data.

Samsung Galaxy A55 5G and Galaxy A35 5G are also protected by Samsung Galaxy’s multi-layered security platform, Samsung Knox. One of the world’s most trusted security platforms, Samsung Knox is designed to protect critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection, and collaborative protection. , and takes a holistic approach across the entire Galaxy ecosystem. .

Samsung Galaxy A series offers even more ways to stay protected auto blocker, an opt-in package for additional security measures. Turn on Auto Blocker to block app installations from unauthorized sources and provide app security checks to scan for potential malware and malicious attacks on devices connected via USB cable. Blocks the installation of malicious commands and software.New Galaxy A series users can also Security and privacy dashboardNow it’s easier than ever to see and control what’s happening to your data, and revoke permissions at any time. You can also use Private Share (part of Quick Share), which lets you securely encrypt and share private files containing sensitive personal and financial information. To ensure confidentiality, users can control recipient permissions and file expiration dates, as well as restrict screenshots and downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to keeping Galaxy devices secure and up-to-date for longer periods of time. With Galaxy A55 5G and Galaxy A35 5G, users can continue to benefit from up to 4 generations of Android OS and One UI upgrades and 5 years of security updates, keeping the latest Galaxy and Galaxy A35 5G equipped with all Optimize the lifecycle of your device. Android features.

Seamless connectivity with the ever-expanding Samsung Galaxy ecosystem

Samsung Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem, providing users with a smooth and integrated experience across various Galaxy devices. Users can maintain their fitness goals by connecting Galaxy Watch6 to Galaxy A series smartphones. And thanks to auto-switching, incoming calls are automatically switched to the connected Galaxy Buds FE for added convenience.

availability

The Galaxy A55 5G and Galaxy A35 5G are available in four color options including Awesome Ice Blue, Awesome Lemon, Awesome Lilac, and Awesome Navy.Both will be on sale from 8pm.^th March at carriers, retailers and samsung.com.

Samsung Galaxy A55 5G MSRP:

• 8GB memory + 128GB storage, £439
• 8GB memory + 256GB storage, £489

Samsung Galaxy A35 5G MSRP:

• 8GB memory + 128GB storage, £339
• 8GB memory + 256GB storage, £389

Learn more about Samsung Galaxy A55 5G, Galaxy A35 5G, and other Galaxy smartphones below. Samsung Newsroom UK, samsung mobile press and samsung.com.

specification:

*All features, functions, specifications, and other product information described in this document, including but not limited to product benefits, design, pricing, components, performance, availability, features, etc. Subject to change without notice.

[1] The screen size, measured diagonally, is 6.6 inches in a full rectangle and 6.4 inches if you take into account the rounded corners. Due to the rounded corners and camera hole, the actual viewing area is smaller.

[2] Typical value tested under third party laboratory conditions. Typical values ​​are estimated average values ​​that take into account deviations in battery capacity between battery samples tested according to the IEC 61960 standard. The rated (minimum) capacity is 4,905mAh. Actual battery life may vary depending on network environment, usage patterns, and other factors.

[3] Actual battery life will vary depending on your network environment, features and apps you use, frequency of calls and messages, number of charges, and many other factors. Estimates based on average usage profiles compiled by UX Connect Research. Independently evaluated by UX Connect Research in the UK from January 11, 2024 to January 20, 2024 using SM-A556 pre-release version with default configuration using LTE and 5G Sub6 networks . Not tested on 5Gmm Wave networks.