Generative AI is gaining momentum in the telecommunications industry, delivering benefits such as improved customer experience and operational efficiency.
Telecom executives are recognizing the potential and actively integrating generative AI into their operations, according to research detailed in the latest edition of the Generative AI Tracker®, a collaboration with AI-ID. and recognize the potential of this technology to improve overall performance. Customer experience and operational efficiency in the industry.
In fact, 87% of telco executives acknowledge the potential for AI and machine learning (ML) to positively impact both customer experience and customer relationship management, and 67% believe that generated AI will improve IT service delivery. I believe it can be done.
Additionally, traditional providers are partnering with established technology companies to develop generative AI solutions that can streamline operations, enhance customer service, improve network performance, and personalize user experiences.
The study finds that localization plays a key role in the implementation of generative AI in many markets, as carriers develop localized AI solutions designed to improve customer engagement and operational efficiency. has also become clear.
For example, Japanese telecommunications company NTT has introduced a generative AI platform called Tsusum that leverages advanced Japanese language processing to deliver accurate and localized AI solutions.
This trend coincides with the adoption of 5G technology in the global telecommunications industry, with several countries considering, deploying, or on the verge of deploying 5G infrastructure.
For example, Digicel Fiji recently revealed that it is preparing for 5G deployment as part of its collaboration with Nokia to upgrade mobile sites across the archipelago. The move comes after rival Vodafone Fiji received approval for a non-commercial 5G pilot in the country.
In parallel, Digicel Samoa partnered with Nokia to upgrade its mobile phone base stations to 5G after receiving conditional approval from the government. Similarly, Telekom Srbija has announced its intention to deploy 5G services until the end of 2024, when it obtains a license through spectrum auctions conducted by European countries.
Meanwhile, major companies in countries such as the United States and China are actively promoting the introduction of 5G. Significant progress has been made in the US, with 5G deployments in US cities increasing from nearly 300 to 503 between January 2022 and January 2023.
Similarly, China is investing heavily in 5G infrastructure, aiming to establish itself as a global leader in communications technology.
India is also expected to play a key role in the 5G race, with GSMA Intelligence predicting that four 5G networks will be operational in India by the end of 2025, attracting an additional 145 million users. are doing.
Looking ahead, the telecommunications industry is poised for a major transformation as it continues to integrate generative AI alongside 5G technology. This synergy marks a pivotal moment in the sector’s growth, with the promise of improved customer experiences, streamlined operations and the potential for breakthrough innovation.
