Harnessing actionable insights is like having a superpower for your hotel business. This is the key to increasing profits, optimizing distribution, and providing a memorable experience for all your guests. But the thing is, gaining these insights isn’t always a walk in the park. It’s like assembling a complex puzzle with pieces like data collection, analysis, and using that information to make smart decisions. In today’s fast-paced world of hospitality, it’s important to have a robust data ecosystem to stay ahead of the curve and give your guests what they want. Let’s take a closer look at how hotels can build a robust data infrastructure that can provide insights to keep guests happy and coming back.
Start strong: Make data collection seamless for guests
Imagine walking into a hotel and being able to pull out your phone and check in in seconds instead of waiting in a check-in line. Alternatively, you can complete the entire check-in process in a taxi en route to your hotel. The convenience of hassle-free mobile check-in gives guests a clear incentive to provide their contact information without being directed to a front-desk agent. This is the beauty of seamless data collection. It’s all about gathering information and providing personalized service in a way that’s discreet and helpful to your guests.
It’s not just about check-in. By giving your guests the opportunity to purchase amenities and upgrades directly from their mobile phones, you can make their stay special while also gaining valuable insight into their preferences. Additionally, having a payment system that works smoothly across all touchpoints is a great way to remove friction from payments while building a valuable profile on purchasing behavior without inconveniencing you or your guests.
Make your team’s life easier: accessible data and streamlined reporting
Hotel employees add a valuable human touch that can make or break a guest’s stay. But no one goes into hospitality to spend their days crunching numbers, so it’s important to provide tools that can provide valuable insights without a data science background. With the right cloud PMS with an intuitive user interface, you can easily sift through months of guest data. Think color-coded dashboards, an attractive interface, and the ability to dig into data without getting overwhelmed. And it’s not just about having the right tools. It’s also important to be able to access that data from anywhere. Whether they’re at the front desk or out on the road, your staff needs to have the information they need, when they need it.
Construct a symphony of data with cloud PMS as the conductor
A cloud PMS is like a data operations hub, but it shouldn’t operate in isolation. Think of it as the conductor of a technology orchestra, bringing together disparate platforms to harmonize data efforts. To get the most out of your data, consider integrating additional platforms that specialize in analyzing different types of data. A central reservation system (CRS) for inventory optimization, a revenue management system (RMS) for fine-tuned rates and advanced pricing strategies, and a customer relationship management (CRM) platform for personalized guest communications. For these platforms to work together properly, a PMS must be built on a cloud-native, open API architecture. This ensures that the systems speak the same language, and seamless communication enables a beautifully orchestrated symphony of data tailored to your hotel’s needs.
Run the data train continuously
Keeping your data ecosystem in tip-top condition is key to your hotel’s success. Monitor the performance of each component and adjust as needed to stay aligned with your business goals. Track metrics, identify trends, and automate reporting to ensure smooth sailing with intuitive dashboards. This proactive approach goes beyond just optimizing to increasing guest satisfaction and driving growth.
About Stay Touch
Stayntouch provides a cloud-native, guest-centric hotel property management system (PMS) with a comprehensive library of over 1,100 integrations. Stayntouch’s cloud-native PMS enables independent hotels, hotel groups, and management companies to drive revenue, reduce costs, enhance service, and engage guests. Stayntouch launches in 2022 Stay Touch 2.0, a fully integrated core cloud-native PMS and guest kiosk solution with a comprehensive chain management module, a seamless booking engine (Stayntouch Booking), a robust payment processing platform (Stayntouch Pay), and a powerful channel manager. Technology suite. Stayntouch 2.0 enables hotels to streamline operations, maximize and diversify revenue streams, and deliver an enhanced guest experience with the innovation and support of a trusted technology partner. Stayntouch is supported by a team of experts with deep roots in the hospitality industry, and is a leader in leading management companies such as Sage Hospitality, HEI Hotels & Resorts, EOS Hospitality, Village Hotels, Pod Hotels, and First Hotels, as well as TWA Hotels. , Showboat Hotel Atlantic City and Zoku Amsterdam. For more information, please visit www.stayntouch.com.
Elliot Mest
MFC Public Relations
stain touch
