Comcast Advertising’s AudienceXpress division announced that it has reached an agreement to work with iSpot to evaluate how to best incorporate iSpot’s syndicated national television ratings into the AudienceXpress platform.
The companies said they are looking to introduce new datasets for TV advertising measurement, enhance performance TV marketing solutions and provide attribution reporting.
“We are excited to partner with iSpot,” said Katy Loria, chief revenue officer of AudienceXpress and Comcast’s ad tech company FreeWheel.
“Today’s TV advertising landscape is incredibly fragmented, giving consumers control. They can now watch content anytime, anywhere, and how they want. As a capable business partner, it is our responsibility to ensure that our clients’ advertising dollars work smarter and that the ads they create reach their target audiences,” said Loria. “That’s why we partnered with iSpot to provide even more accountability and credibility in this space.”
In addition to iSpot’s national television ratings, AudienceXpress will continue to work with iSpot’s recent acquisitions DRMetrix and 605.
Stuart Schwarzapfel, Executive VP of Media Partnerships at iSpot, said:
“AudienceXpress is known for providing market-leading cross-screen media solutions around the world, and by working with them we will further push the boundaries of new innovation and possibility in the fields of measurement and currency. I look forward to contributing to this,” Schwarzapfel said.
