New “Spice Coca-Cola” variation (Photo credit: www.coca-cola.com)
Make your favorite cola even spicier. That’s what the brand’s recent social media posts suggest. Coca-Cola announced Wednesday the launch of a new permanent flavor, Coca-Cola Spice, and it seems the internet can’t keep calm. The new variation of the drink will be a “unique alchemy of our iconic cola, raspberry and spice flavors,” according to an official statement. Coca-Cola says it will be available in both sugar and no-sugar versions and will be in stores in Canada and the United States by February 19th.
Also read: Coca-Cola ready to enter India’s instant tea market
Coca-Cola’s new permanent flavor launch comes as a step toward tapping into a competitive market where smaller brands are producing punchy flavors and capturing consumer attention, CNN reports. USA Today further reported that the new product is considered Coke’s “boldest flavor brand innovation” to appeal to younger consumers.
The brand posted a hint on Instagram about the launch of a spiced cola, and the internet seemed excited. The post garnered him 164,000 views, 10.5,000 likes and hundreds of views in less than 24 hours.
Also read: Coca-Cola India prepares to expand into alcohol market with Lemondo
“Love this,” one person commented. Another said: “I can’t wait!”
A third comment read: “Can’t wait to fall in love with mine on 02/19.”
Another comment read, “Finally, I understand the taste.” Another wrote: “So excited!”
