Business leaders and marketers can now enable their own first-party data, get a unified view across sales and marketing, and say goodbye to dependence on third-party data.
“There’s a good reason why marketers are turning away from third-party data-driven investments: They just don’t work anymore,” he said.
The elimination of third-party cookies brings new challenges to the marketing landscape, but traditional approaches pose challenges in measuring marketing impact due to mismanagement of effectiveness, pixel settings, and tracking parameters.completely 40% of users cannot be targeted or tracked with third-party data, leaving marketers in the dark about what is driving sales. Third-party cookies may include up to: 75% Share of today’s digital marketing spend, brands are actually losing money
Overstory integrates the first-party data brands already have and requires no additional cookies, pixels, or tracking code. From growth-stage startups to large enterprises, Overstory can serve any brand with the same precision, speed, and scale. Overstory platform solutions include:
− matched market test: Leverage market-level marketing and business performance data to identify market matches and deploy and measure tests with speed, repeatability, and reliability.
− Multi-touch attribution— Understand the true value of performance media, email, affiliates, loyalty, and products.
− Incremental modeling: Measure incremental value across your marketing mix at digital speed with econometric precision.
− machine learning algorithms—A first-party trained walled garden algorithm to buy incremental value at scale.
“Overstory’s predictive algorithm, pCV (Predicted Click Value) retrains Google’s Smart Bidding AI to enable marketers to perform first-party predictive buying in Google Ads for the first time. ”
“Bonsai has remastered Gabb’s business data model so we can better understand lines, subscribers, add-ons, revenue sources, and everything else that was previously unknown and couldn’t be answered accurately.” says.
Overstory will be demonstrated at eTail West, booth 313.
Brands interested in being the first to experience Overstory can register here Attend a demo and get inside information about Overstory.
About bonsai
Bonsai Data Solutions, a data strategy and performance marketing innovation provider, measures and generates incremental value through first-party data, delivering profitable growth for business leaders and marketers. Bonsai’s Overstory is the first-ever marketing measurement and activation platform purpose-built for first-party data. Recognizing that third-party data-driven campaigns are no longer effective, Bonsai prioritizes algorithms and first-party data to help brands reduce vulnerabilities as standards evolve. Bonsai brings new levels of strategy, precision, and speed to modern marketers through matched market testing, multi-touch attribution, incremental modeling, and machine learning-powered buying algorithms. If you would like to learn more please visit: https://bonsai.llc/.
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Source Bonsai Data Solution
