In the global premium smartphone market, where handsets start at $600, Apple continued to hold a commanding 71 percent share last year, giving it an “undisputed” share of the global premium smartphone market, according to the latest industry report released Tuesday by Counterpoint Research. He continued to be a leader.
Samsung maintained its 2nd place in the world in the premium segment with a 17% share, compared to 16% in 2022. Still, Huawei, which is in third place, has gained new ground from the previous year with a market share of 5%. According to the Counterpoint report, by 2022 it will be cents.
The latest market data shows the resilience of the premium segment despite a predicted decline in the overall global smartphone market in 2023. According to previous announcements, global mobile phone shipments are expected to fall by 5%, reaching the lowest level in almost a decade. Counterpoint report.
Meanwhile, the premium segment is expected to account for nearly a quarter of global smartphone market sales and 60% of industry revenue by 2023. According to data from Counterpoint, the country is in the so-called ultra-premium segment, where smartphone prices are higher than in the United States. $1,000 accounted for one-third of total sales of luxury mobile phones last year.
Over the past few years, the premium segment has emerged as a growth area in the sluggish global smartphone market. Counterpoint predicted that the premium segment’s sales share will triple from 6% in 2016 to 24% in 2023.
Top 5 smartphones of 2023, from iPhone 15 Pro Max to the best camera phones
Top 5 smartphones of 2023, from iPhone 15 Pro Max to the best camera phones
“There is a shift in consumer purchasing patterns in the smartphone market,” Varun Mishra, senior analyst at Counterpoint, said in a report on the premium segment. “Given the importance of smartphones, consumers are willing to spend more money to get a higher quality device that will last longer.”
“Owning the latest and greatest flagship has also become a status symbol for many consumers, especially in emerging markets where they jump directly from mid-range to luxury,” Mishra said. “Additionally, promotional seasons and financing options are making these devices increasingly affordable.”
