Bharti Airtel is set to enhance its entertainment services for its customers in India with an exclusive partnership with Cupertino giant Apple. The deal will bring Apple TV+ and Apple Music content to Airtel’s premium Wi-Fi and postpaid plans at no extra cost.
In a joint press release, the two companies announced that Airtel Xstream customers can now enjoy top Hollywood movies, award-winning shows and a wide selection of content on Apple TV+ as part of their premium Airtel WiFi and postpaid subscriptions. Additionally, Airtel users will now have access to Apple Music and Wynk Premium users will get special offers on Apple Music subscriptions.
Airtel and Apple’s Statements
Excited about the partnership, Amit Tripathi, Chief Marketing Officer and Vice President, Customer Experience, Bharti Airtel said, “Apple and Airtel are natural partners in striving for excellence in customer experience. We have a shared vision to cater to the entertainment needs of Indian users. This partnership with Apple will bring immense value to our customers as they will have access to the best content and entertainment in the world.”
Maharashtra Government Launches ‘Majhi Ladki Bahin Yojana’ To Provide Monthly Assistance Of Rs 1,500 – Check Who Is Eligible
Banking access in India is improving, but small businesses remain underserved. How account aggregators can change this
Urgent Alert: Government warns Apple users of major security flaw – are your devices secure?
Apple is working with regulators to roll out Apple Intelligence in China and the EU
Oliver Schusser, Apple’s vice president, Apple Music, Apple TV+, Sports and Beats, also commented on the partnership, saying, “We’re thrilled that Airtel customers in India will soon be able to enjoy all the great content on Apple TV+ and Apple Music, with an ever-growing catalogue of the world’s best movies, TV shows and music, there’s something for everyone to enjoy.”
More details on Apple and Airtel partnership
Consumption of big-screen video content in India continues to grow rapidly, driving demand for high-quality content, Apple and Airtel said. Apple TV+ offers a rich selection of premium drama and comedy series, feature films, documentaries and kids’ entertainment. Since its launch, Apple TV+ has become one of the fastest-growing streaming services, gaining recognition for its original content. With Apple TV+ now bundled with Airtel Xstream Fiber plans, customers can enjoy an even more diverse content library.
In addition to video content, Airtel will also enhance users’ music experience through exclusive offers on Apple Music. The platform offers a vast global music collection, curated playlists, artist interviews, etc. Wynk Premium users will soon be able to join Apple Music with special offers and enjoy features like lossless audio, spatial audio, Apple Music Sing, and more.
These exclusive Apple TV+ and Apple Music offers will be available to Airtel customers in India later this year.
