Created by artificial intelligence (AI) blues song It went viral, sparking a debate among experts about the transformative role AI could play in reshaping the music and commerce sectors.
Platform Suno created a hit song that utilized ChatGPT for its lyrics. Suno offers a unique service that generates entire songs from simple text prompts. Their work covers all elements such as vocals, melodies, and chords, with lyrics and titles powered by ChatGPT. The album cover was also generated by AI.
“AI is leveling the playing field in the music industry,” said Founder and CEO Greg Lehman. outputA music creation software company that uses generative AI told PYMNTS.
“There will be more content created than ever before from every corner of the world. And some of it will be great and very successful,” he added. “However, AI cannot recreate the nuances of great music. Companies can potentially save a lot of money by leveraging generated AI instead of licensed content, but music can be more than just a melody or That can ultimately be counterproductive because it’s not the lyrics; it’s about creating real emotion and a sense of community.”
But some in the music industry are taking a more cautious approach to AI-generated music. Universal Music Group and Roland Corporation are considering the following proposals: Framework As AI moves into more and more creative fields, it is increasingly being used.
Smarter music?
Suno, a web-based text music generator, turns simple text prompts into complete songs within seconds, including vocals, instrumentation, lyrics, song title, and artwork. Even in its free version, Suno offers great creative possibilities. Users receive 50 credits every day and can create up to 10 songs, despite some limitations specific to free accounts.
Music and entertainment magazine Rolling Stone recently used Suno to create a Delta blues track called “.soul of the machine‘ has garnered nearly 40,000 plays on SoundCloud. With Suno’s latest His V3 model, users with free accounts can now generate entire songs up to 2 minutes long.
PYMNTS used Suno to create a unique pop song about AI and the commercial industry. The song, titled “Digital Revolution,” may not win a Grammy. can be found here. The first verse goes like this:
“I saw you playing the guitar on the TV screen.”
But it’s not the same, it’s just a digital facade
Perfect auto-tuning puts every note in the right place
But where is the soul and emotion on your face? ”
Suno did not respond to requests for comment from PYMNTS.
While large-scale advertising campaigns may still prefer to license existing songs for guaranteed quality and legal certainty, audio expert and founder of music hub AllAxess Joel Smith said in an interview with PYMNTS that AI provides an invaluable alternative for small businesses and creators. I’m looking for creative options that are affordable.
“These AI tools are fast, affordable, and make it easy to customize music to your specific needs. The world of advertising is already using AI for music curation and targeting,” he says. I did. “AI-generated music could be the next weapon for more personalized content.”
The future of music?
Just as text-to-image conversion has intimidated many graphic designers, and text-to-video conversion has begun to impact videographers, text-to-music conversion is changing the demands of music creators. Sho. Sean DalyAI and commerce experts at Niagara University told PYMNTS. He said companies are likely to use AI to generate custom ad music instead of licensing existing songs, potentially reducing costs and giving them more control over branding. said.
“As always in the AI revolution, it is the human element of collaboration that will make the difference,” he said. “How you prompt, repeat, and, more importantly, which outcomes you choose, determines your musical success.”However, even without seriously honing your musical skills, you can create professional-quality music. It’s a machine that allows anyone to create complete, original songs. This could lead to a proliferation of new artists and saturation of the market.”
Daly pointed out that Suno is made up of two separate AI tools: Bark (vocals and lyrics) and Chirp (music).
“It’s like Elton John and Bernie Taupin, or (often John Lennon and Paul McCartney) sitting in separate spaces and creating different parts of their music independently.” he added. “Then a third party producer (Gus Dudgeon for John-Taupin, George Martin for Lennon-McCartney) came in and assembled the finished product. Sounds like modern AI life.”
Many AI tools for music
Suno is just one of many AI tools already available to help musicians and amateurs create music. For example, Lehman pointed out: studios music school A new education program that uses AI to create a personalized curriculum for songwriters, producers, and artists with lessons from big-name artists like HER, Charlie Puth, and Pentatonix.
of the output co-producer is a new suite of AI tools that enhances the technical music production process, harnessing the power of AI to help music makers spend more time being creative. There are also tools like Maverick SoundZ that use AI to help artists of all backgrounds promote their music.
“The app uses AI to create a strategy customized to an artist’s music career, generating biographies, social media captions, and email templates,” Lehmann said.
Observers note that despite advances in new technology, artificial intelligence is not expected to replace human artists. They said that while AI may augment the creative process, the unique emotional depth and perspective brought to life by humans remains irreplaceable.
“Some of today’s biggest artists, like Taylor Swift, have had a meteoric impact because of the ideology and community they build around their artistry,” Lehmann said. “AI cannot create the same level of impact as human artists because it cannot build communities.”
