Despite the hype around generative AI across the tech industry, the gap in positive consumer sentiment is widening.
According to the 2024 edition of Edelman’s Trust Barometer, over the past five years, consumer trust in AI has fallen from 61% to 53% globally, and trust in AI in the United States has fallen from 50% to 35%. Global respondents trust technology overall (76%) significantly more than AI (50%) and when AI is well managed by institutions compared to when it is poorly managed. are more likely to adopt AI.
An annual survey conducted in November of 1,150 people in 28 countries also found that rejection of AI is three times higher in developed countries than in developing markets. Meanwhile, only 38% of Democrats trust AI, as do 25% of independents and 24% of Republicans. Meanwhile, 45% of Democrats reject AI and 25% accept it, while 58% of Republicans reject it and only 15% accept it.
Other research has uncovered some of the reasons why many people don’t trust AI. In a new UNESCO report, researchers say AI models, including GPT-3.5 and Llama 2, have “alarming potential” for producing content based on stereotypes about race, gender, sexuality, and cultural bias. “There is a tendency towards this,” he said. Meanwhile, the Center to Counter Digital Hate found that several popular AI imaging platforms generated disinformation about the election in 41% of its researchers’ test runs.
Election-related issues continue to be a major concern for advertisers. According to a new report from Forrester, 82% of U.S. consumer marketers said they were concerned about marketing their brands during the 2024 presidential election period. Misinformation generated by AI is one concern, but it’s not the only one. Other “headwinds” include rising advertising prices, evolving regulations, and consumer sentiment.
While various tech giants are looking for ways to improve their AI reliability and safety efforts, regulators are also advancing their own proposals. Last week, the Federal Trade Commission announced plans for new rules related to AI robocalls to protect consumers and businesses from a variety of scams. AI was briefly mentioned in President Joe Biden’s State of the Union address last week, with bipartisan legislation aimed at “harnessing the promise of AI to protect us from harm,” including It also includes a proposal to ban deepfakes.
Trust was also discussed last week at the FTC’s annual PrivacyCon event, where numerous experts spoke on a variety of topics. One of the speakers, Jestfunmi Omie, a researcher at Stanford University, pointed out that humans have an innate tendency to trust information, which is why many people trust the answers they get from platforms like Google. .
“What we need to understand and remember is that humans are trusting machines,” Omie said during the event. “We think that when a computer says something, it’s very accurate, and that’s why so many people get scammed. …And that’s why we think that when a computer says something, it’s very accurate. That’s because they almost blindly follow the computer’s instructions.”
Prompts and products: More AI news
- Last week, two of ChatGPT’s major competitors made notable upgrades to their AI chatbots. Inflection AI, one of the startups, has introduced its Inflection 2-5 model into the Pi chatbot, adding a way to perform web searches, and Pi now has 1 million active users per day. revealed that there are users of Another startup, Anthropic, announced the debut of Claude 3.
- HP announced a number of new AI products across hardware and software, including a new portfolio of AI-powered PCs and a new partnership with Nvidia.
- Less than a week after Elon Musk filed a lawsuit against OpenAI, the startup refuted Musk’s latest claims using old emails as evidence. The email, published in an OpenAI blog post, shows that Musk understands that the startup needs to be more than a nonprofit, and that OpenAI’s models should be private rather than open source to develop AI. This suggests that he was aware of the need to maintain
- Adobe announced that it is adding new generative AI capabilities to the Adobe Express mobile app for iOS and Android.
- Web design company Wix has debuted a new generative AI feature for its chatbot that lets you design websites in seconds. This update arrives shortly after GoDaddy added similar AI capabilities for small and medium-sized businesses with the debut of its Airo tool.
- Other marketing technology companies that added new AI capabilities in the last week include Gupshup, which launched a new “conversation cloud,” and Amperity, which added new generative AI tools to its CDP platform.
- Cooler Screens has been rebranded to CoolerX to focus more on AI capabilities.
- The European Union is scheduled to vote this week on sweeping AI legislation, known as the AI Act, which could have major ramifications for AI efforts across Europe and around the world.
Research and other reports: Beyond 1 and 0
- In a survey of 200 CMOs conducted by Statista and Plus Company, 81% said they use AI for media planning, but only 36% use AI for attribution. was. When asked about the impact of AI over the next two years, 13% expect his SEO role to decrease, 21% expect fewer copywriters will be needed and 23% expect AI to reduce the number of analysts. That’s what I think. Meanwhile, 53% think it will lead to an increase in creative roles, and 41% think it will create new roles for immediate engineers.
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