American internet service provider MaxxSouth Broadband launches free, ad-supported internet in Mississippi using a solution from award-winning digital enablement company Alepo. The service provider aims to replicate the success of sister company Buckeye Broadband’s FreeNet service, which was launched last year in partnership with Alepo.
FreeNet allows MaxxSouth Broadband customers to access the internet for free at home instead of watching video ads. Upgrade to enjoy uninterrupted access with ad-free browsing.
The service will be particularly useful in bridging the digital divide widened by the pandemic, benefiting underserved populations who are increasingly reliant on home internet. This not only attracts new customers, but also facilitates upgrades for existing customers, while ensuring that the carrier’s existing subscribers continue to have access to important services.
Meanwhile, carriers can continue to generate revenue through advertising while catering to a large segment of people working and studying from home.
Alepo was able to reuse some of Buckeye Broadband’s existing infrastructure for the MaxxSouth project, allowing the operator to limit upfront investments. This includes his Alepo’s WiFi Service Management Platform (SMP) and captive portal, which are part of the carrier WiFi solution. To access the service, MaxxSouth Broadband customers are redirected to a captive portal where operators can display contextual advertising. WiFi SMP captures user data and helps generate valuable BI reports that allow operators to serve more relevant ads and offers.
Geoff Shook, President and General Manager, Buckeye Broadband
Alepo’s WiFi platform helped Buckeye Broadband ensure its FreeNet service was a huge success for customers in Ohio, and the project’s ROI was faster, recommending a similar route for Mississippi-based MaxxSouth Broadband Now you can.
Tom Bailey, MaxxSouth Broadband Technical Operations Director
The introduction of Alepo allows Buckeye Broadband to further our shared mission of bridging the digital divide and enables MaxxSouth Broadband to replicate the success of FreeNet in our service area. Our demographic has similar needs to Buckeye Broadband’s demographic, and we hope our customers will benefit similarly from this service, which provides free and easy access to high-quality internet at home, without hurting the company’s bottom line. You can already see that you are receiving.
Mr. Sunil Dias, CEO of Arepo;
We are proud to have had the opportunity to work on this unique project, first with Buckeye Broadband and now with MaxxSouth Broadband. At Alepo, we recognize that customer experience is critical to today’s bottom line growth, and we continually innovate to build creative solutions that are mutually beneficial to carriers and their customers. FreeNet services align with our philosophy of connecting the unconnected through CX-focused, high-ROI services that are accessible to all segments.
