Sponsored Content: 15% of US adults use the internet on mobile only. Is your business safe? – The Interior Journal

The rise in smartphone usage and ownership continues to change internet habits as browsing websites becomes easier and mobile becomes more reliable year after year. Sites are gradually accessed from smartphones instead of desktops, and more frequently now as the “website” viewing feature can be easily enabled on any browser to get the best of both worlds. Broadband internet use at home is on the rise. 20% to 15% since 2018 And this trend is only set to continue downwards. Clearly, the fact that users can access your website from a desktop window is no reason to let your guard down if you’ve been putting off improving your business’ website user experience on mobile phones. A recent study by the Pew Research Center revealed that 15% of U.S. adults surveyed this year admitted to owning and using only a smartphone to communicate, shop, play games, read, and surf the Internet for other purposes.

Some of these activities would have seemed difficult or impossible to perform from a mobile phone a few years ago, even though Nokia made the mobile web available on these devices in 1996. That said, as modern trends continue to push smartphone-friendly apps and sites to the forefront, it’s clear that you need to make your website as mobile-friendly as possible. Find out how you can gain a competitive advantage in this way, and trust us, it’s not that difficult, regardless of how intimidating the goal may sound at first.

First, responsiveness

and 57% of Internet users agree No matter how great your business is, no one is going to vouch for a site that isn’t designed properly. It’s natural to feel chills down your spine and wonder if people who want to buy from you have left your site. After all, you’ve invested so much in your brand’s products and services to cater to your target audience that you shouldn’t lose all credibility over a sluggish or delayed response. But is that really the case?

A responsive website adapts and works on any screen size: smartphone, tablet, phablet, etc. It works perfectly in landscape or portrait orientation, with or without battery saving mode. Things that can legitimately affect how your website works are things like your internet speed or smartphone model, since these aspects are beyond your control. However, if your website stops working when accessed on a less-than-updated mobile device, that’s no excuse for you to let it go.

A few tips can help you do this successfully and adapt your website to different resolutions and screen sizes. For example, you should build responsive typography that tweaks fonts depending on the customer’s device. Or you can opt for CSS media queries, a feature that allows content like text and images to adapt to different screen resolutions and other specific conditions. It became the standard 12 years ago and quickly became the keystone technology for the best website designs.

You can run specific tests, like those offered by Google’s DevTools stack, to ensure your website is running at the highest level of responsiveness.

Keep your sentences short and concise

With social media and internet use shortening attention spans and increasingly sophisticated content presentation, businesses are unlikely to attract customers by overwhelming them with large amounts of text. Smartphone users typically want quick, easily digestible content that meets their needs without taking up more of their time than necessary.

To succeed in this undertaking, forward-thinking companies partner with experienced market experts who can conduct research, recommend best practices and assist them with advanced technology and unmatched capabilities. Data and market research are foundational technologies in industries such as life sciences, experts say. Savanta USAWe help industry participants perfect their jobs, tools, diagnostic tests and more.

Here are our best tips for keeping things concise and to the point, so you can meet customer demand for quality information that is easy and quick to digest.

• Create a visual hierarchy to help your readers understand sections and main points at a glance. You can also create headers for each block and concise copy descriptions for your site copy and blog.
• Try to combine negative space and white space – the former keeps your page organized and the latter keeps your text legible. They help reduce visual clutter and emphasize key points.
• The text for each idea should be enough to convey your intended message and get your customer to respond to your CTA. For blogs, employ the same principle of headers to break up your content.

Consider button function and appearance

Buttons are the foundation of a killer CTA. Typically, websites have a call-to-action prompt at the end of a blog post, at the bottom of a page, but data shows that most people just read it and then Covers 60% of contentSo your ad needs to be eye-catching, easy to find, attention-grabbing and catch the user’s eye. People generally focus their attention on key areas of a display or website, so attention-grabbing elements are effective calls to action.

Numerous design elements also influence graphic patterns, creating “eye predictability,” a concept that has been widely studied.

Eliminate pop-ups

Just because there are many popup blockers for browsers doesn’t mean that it’s an ignorable factor in website development, and mobile users who don’t have such extensions installed should ignore popups, which may get a reasonable conversion rate. Research suggests You could add four, but it would still be annoying. Pop-ups, ads, cookies, and other burdens will only alienate potential customers and redirect them to your competitors.

There is a way to get the best of both worlds. All you need to do is answer a few questions honestly and perfect your popup strategy accordingly: Is your popup eye-catching, effective, valuable and offering something that not every website you stumble across can offer? Does your popup appear at the wrong time or the perfect time? Is your CTA clear?

These tips will help you figure out what your ecommerce website needs and what areas you need to improve, giving you a competitive advantage and allowing you to convert more clicks into conversions.